Run every WhatsApp conversation from one platform built for teams

Turn the WhatsApp Business API into
a platform your team can use

Bring customer conversations, AI agents, team ownership, broadcasts and reporting into one shared workspace, with no per-seat fees.

Give unlimited users access to one shared inbox

Automate routine queries and keep human support available

Track conversations, workloads and outcomes in one place

View Pricing

Get a demo

More than 120 million customer interactions managed through Cue.

GDPR compliant

Automate 80% of customer enquiries

Meta Business Partner

Cut support costs by 3x

GDPR compliant
Automate 80% of customer enquiries
Meta Business Partner
Cut support costs by 3x

Stop juggling separate WhatsApp tools and manual processes

A fragmented setup creates slow handovers, duplicated work and limited reporting across customer service and campaigns.

Conversations are scattered

Messages sit across devices, users and disconnected tools.

Manual work keeps growing

Agents repeat answers and pass enquiries between teams by hand.

Managers lack visibility

It is difficult to track response times, workload, automation and results.

With

vs. Current Approach

Current approach

Separate inbox, automation and reporting tools

Cue WhatsApp Business platform interface

One platform for conversations, AI, broadcasts and analytics

Limited user access or per-seat costs

Unlimited seats and team inboxes

Manual routing and repetitive replies

AI agents, workflows and clear ownership

Fragmented customer history

One complete conversation record

Limited management reporting

Dashboards for service, AI and broadcasts

Track performance and improve response times

Book your WhatsApp demo

Get a demo

See how your team would run WhatsApp with Cue

Bring messages, AI automation, human service, broadcasts and reporting into one workspace.

A customer sends a WhatsApp message

The conversation enters the shared inbox

Cue answers or routes the enquiry

A team member takes over with the full context

Managers track service and commercial outcomes

Book your WhatsApp platform demo

Get a demo

How do I sign up

for an account?

Answered by AI Agent

Resolve more routine conversations without adding headcount

Use AI agents and workflows to answer questions, collect information and route customers.

Answers trained on approved business data

Structured data collection

Routing and human handover

Analytics for resolutions and escalation

Use WhatsApp for proactive communication and measurable results

Send approved messages and track engagement alongside customer-service performance.

Broadcast campaigns and templates

Delivery, read and response reporting

Conversation and agent dashboards

POPIA-conscious consent processes

Give every authorised team member one clear view of WhatsApp

Manage conversations across teams and locations without sharing phones or losing ownership.

Unlimited seats

Agent and team assignment

Collision prevention

Conversation history and restricted team views

Payflex resolves 82% of customer queries with Cue AI

BNPL provider Payflex used Cue AI to provide 24/7 support and reduce pressure on its service team.

82%

customer-query resolution rate

Payflex improved response times, reduced support costs and freed human agents to focus on complex conversations.

“Cue’s AI agents have reduced our cost per resolution, sped up customer support resolution times, and freed our support team.”

Have you outgrown the WhatsApp Business App?

The app can work for low volumes. Cue is built for teams that need shared access, AI, integrations and reporting.

Direct API access may suit teams that want to build and maintain every operational layer. Cue provides those layers in one platform.

WhatsApp Business Platform

vs. The WhatsApp Business App

WhatsApp Business App

Limited team access

Unlimited seats and team inboxes

Basic automated replies

AI agents and configurable workflows

Manual ownership

Agent and team assignment

Limited reporting

Service, AI and broadcast analytics

Limited integrations

CRM and operational integrations

Track performance and improve response times

Book your WhatsApp platform demo

Get a demo

Get live with local onboarding and support

Cue helps configure the platform around your business, teams and customer journeys.

1. Review

Assess your current WhatsApp setup and priority use cases.

2. Configure

Set up number, teams, permissions, templates and routing.

3. Build and test

Configure AI, workflows, broadcasts and integrations.

4. Launch and improve

4. Launch

Train the team, go live and review performance.

Book your WhatsApp platform demo

Get a demo

WhatsApp Business Platform pricing

Pricing plans built for business of every size

For small businesses

1,500 MACs

Unlimited Seats

£0.89 per AI Agent resolution

£0.20 per MAC overage

Starter

Per month

£159

Get a demo

Pro+

Per month

£336

Get a demo

For small to mid-sized businesses

5,000 MACs

Unlimited Seats

£0.89 per AI Agent resolution

£0.20 per MAC overage

Enterprise

Per month

£478

Get a demo

For large-sized businesses

10,000 MACs

Unlimited Seats

£0.89 per AI Agent resolution

£0.20 per MAC overage

WHATSAPP business FAQs

Frequently Asked
Questions

Is Cue POPIA compliant?

Yes. Cue is POPIA and GDPR compliant.

Are there per-seat fees?

Can Cue connect to our CRM?

How does WhatsApp pricing work?

Ready to run WhatsApp from one platform?

See how Cue can bring your WhatsApp conversations, AI agents, teams and reporting together.

Book your WhatsApp platform demo

Get a demo

View Pricing

Book a demo

Get a demo

More than 120 million customer interactions handled
GDPR compliant
Automate 80% of customer enquiries
Meta Business Partner
Cut support costs by 3x

Run every WhatsApp conversation from one platform built for teams

Run every WhatsApp conversation from one platform built for teams

Turn the WhatsApp Business API intoa platform your team can use

Stop juggling separate WhatsApp tools and manual processes

Stop juggling separate WhatsApp tools and manual processes

See how your team would run WhatsApp with Cue

See how your team would run WhatsApp with Cue

Resolve more routine conversations without adding headcount

Resolve more routine conversations without adding headcount

Use WhatsApp for proactive communication and measurable results

Use WhatsApp for proactive communication and measurable results

Give every authorised team member one clear view of WhatsApp

Give every authorised team member one clear view of WhatsApp

Payflex resolves 82% of customer queries with Cue AI

Payflex resolves 82% of customer queries with Cue AI

Have you outgrown the WhatsApp Business App?

Have you outgrown the WhatsApp Business App?

Get live with local onboarding and support