Abstract purple gradient background behind Cue’s WhatsApp Business platform introduction

Give your whole team
one place to manage WhatsApp

Give your whole team
one place to manage WhatsApp

Give your whole team
one place to manage WhatsApp

Bring every WhatsApp conversation into one shared inbox, automate common enquiries and give your team the context to respond faster.

Bring every WhatsApp conversation into one shared inbox, automate common enquiries and give your team the context to respond faster.

Bring every WhatsApp conversation into one shared inbox, automate common enquiries and give your team the context to respond faster.

Assign and track every conversation

Assign and track every conversation

Assign and track every conversation

Automate common enquiries with AI agents

Automate common enquiries with AI agents

Automate common enquiries with AI agents

See response times, workloads and outcomes

See response times, workloads and outcomes

See response times, workloads and outcomes

More than 120 million customer interactions managed through Cue.

More than 120 million customer interactions managed through Cue.

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GDPR compliant

Automate 80% of customer enquiries

Meta Business Partner

Cut support costs by 3x

  • GDPR compliant

  • Automate 80% of customer enquiries

  • Meta Business Partner

  • Cut support costs by 3x

See how your team would manage WhatsApp with Cue

Respond automatically to customer queries

Bring incoming messages, AI automation, human support and reporting into one workspace.

One inbox for your whole team

One inbox for your whole team

Give authorised team members shared access, clear ownership and the complete customer conversation history.

Give authorised team members shared access, clear ownership and the complete customer conversation history.

One inbox for your whole team


Give authorised team members shared access, clear ownership and the complete customer conversation history.

Faster responses with less manual work


Use AI agents to handle suitable enquiries and pass more complex conversations to the right person.

Faster responses with less manual work


Use AI agents to handle suitable enquiries and pass more complex conversations to the right person.

Faster responses with less manual work


Use AI agents to handle suitable enquiries and pass more complex conversations to the right person.

Visibility across every conversation


Track response times, ownership, workloads, automation and customer outcomes from one place.

Visibility across every conversation


Track response times, ownership, workloads, automation and customer outcomes from one place.

Streamlined Support


Auto-assign tickets, route enquiries by team and track performance with built-in reporting.

One inbox for your whole team

Give authorised team members access to the same WhatsApp conversations without sharing devices or relying on personal accounts.


Assign ownership, review previous messages and make it clear who is responsible for every customer.

One shared view of every conversation

Clear assignment and ownership

Complete customer conversation history

Access organised around teams or locations

Cue shared inbox interface showing customer conversations from WhatsApp
Cue AI automation workspace for answering WhatsApp customer enquiries

Respond faster with less manual work

Use AI agents and automated workflows to answer common questions, gather customer details and route enquiries.


When a conversation needs a person, Cue hands it over with the context already captured.

Answer repetitive enquiries

Collect information before handover

Route conversations to the correct team

Keep a human in control when needed

See what is happening across every conversation

Understand how many conversations your team receives, how quickly customers are answered and where workloads are building.


Track agent activity, automation performance and customer outcomes from one place.

Conversation volume

First response time

Agent resolutions and workload

AI resolution and handover

Cue reporting dashboard summarizing WhatsApp customer service activity
Stellantis.svg (1) image

Stellantis increased customer response rates with Cue

Using Cue and WhatsApp, Stellantis made it easier for customers to respond to surveys and feedback across their dealership network.

Read the full story

196%

196%

increase in survey response rates

Response rates increased from 26% to 77%, while NPS scores were up to 12 points higher.

Features comparison

Have you outgrown the WhatsApp Business App?

The WhatsApp Business App can work for smaller businesses managing a limited number of conversations.


Cue is designed for teams that need shared access, structured ownership, automation, integrations and reporting

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WhatsApp Business Platform

Icon image

WhatsApp Business App

Primarily managed through mobile devices

Shared inbox for authorised team members

Limited team management

Clear assignment and conversation ownership

Basic automated replies

AI agents and automated workflows

Manual handover

Structured routing and human handover

Limited reporting

Conversation and team reporting

Limited system connections

CRM and operational integrations

Suitable for lower volumes

Built for growing customer-facing teams

Get live without navigating WhatsApp setup alone

Get live without navigating WhatsApp setup alone

Cue works with your team to plan, configure and launch the right WhatsApp setup.

Cue works with your team to plan, configure and launch the right WhatsApp setup.

1

Step 1: Review

Step 1: Review

Understand your current setup, customer journeys and team requirements.

Understand your current setup, customer journeys and team requirements.

2

Step 2: Configure

Step 2: Configure

Support number setup, Meta verification, users, permissions and templates.

Support number setup, Meta verification, users, permissions and templates.

3

Step 3: Build and test

Step 3: Build and test

Configure routing, automation, AI agents and relevant integrations.

Configure routing, automation, AI agents and relevant integrations.

4

Step 4: Launch

Step 4: Launch

Train your team, launch the platform and review initial performance.

Train your team, launch the platform and review initial performance.

Cue pricing plans for WhatsApp Business customer support

WhatsApp Business Platform pricing

WhatsApp Business Platform pricing

Pricing plans built for business of every size

For small businesses

1,500 MACs

Unlimited Seats

£0.89 per AI Agent resolution

£0.20 per MAC overage

Starter

Per month

£159

Pro+

Per month

£336

For small to mid-sized businesses

5,000 MACs

Unlimited Seats

£0.89 per AI Agent resolution

£0.20 per MAC overage

Enterprise

Per month

£478

For large-sized businesses

10,000 MACs

Unlimited Seats

£0.89 per AI Agent resolution

£0.20 per MAC overage

WHATSAPP business support software FAQs

Frequently Asked
Questions

Frequently Asked
Questions

Frequently Asked
Questions

Can several team members use the same WhatsApp number?

Yes. Cue allows authorised team members to manage conversations from one shared workspace, with ownership organised around your teams or locations.

Can we keep our existing WhatsApp number?

Can Cue connect with our CRM or other systems?

How does WhatsApp Business Platform pricing work?

Cue WhatsApp Business platform interface
Cue WhatsApp Business platform interface
Cue WhatsApp Business platform interface
Cue WhatsApp Business platform interface

Ready to manage WhatsApp as one team?

Ready to manage WhatsApp as one team?

Ready to manage WhatsApp as one team?

See the shared inbox, AI automation and reporting in a personalised walkthrough.

See the shared inbox, AI automation and reporting in a personalised walkthrough.

See the shared inbox, AI automation and reporting in a personalised walkthrough.

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This website is GDPR and POPIA compliant

Cue logo
  • More than 120 million customer interactions handled

  • GDPR compliant

  • Automate 80% of customer enquiries

  • Meta Business Partner

  • Cut support costs by 3x