Automotive · Aftersales
Advisors spend their day chasing customers by phone for approvals that could be a single message. From booking and vehicle health check updates to recall follow-up, broadcast campaigns and post-service surveys, Cue connects aftersales conversations to your DMS, so every team, from the service desk to the dealer principal, sees the same result.
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+196%
response rate, Stellantis network
+55%
survey engagement, Worthing Motors
+50%
open rate
Pace Car Rentals
Aftersales isn’t one job.
It’s one team under pressure from every direction.
Advisors are chasing customers for approvals and updates by phone and email. Service Directors are accountable for throughput and CSI they can’t fully control. Dealer Principals and Franchise Directors are watching manufacturer rebate revenue slip because survey completion is low. It’s the same root cause, felt differently at every level.
Head of Business and Dealer Principal
Feels it as P&L: missed jobs, missed bonuses, missed rebate revenue.
Franchise Director
Feels it as OEM risk: CSI/NPS targets and network-wide rebate compliance.
Service Director and Head of Aftersales
Feels it as throughput: approvals stall, same-day jobs are lost.
Aftersales and Service Manager
Feels it daily: advisors on the phone instead of with the customer.
How it works
How Cue works through a service visit
1
Customer gets an appointment reminder.
Booking confirmations and reminders go out automatically, cutting no-shows before the visit even starts.
2
During the service, we chat via WhatsApp.
This is where the time gets saved: vehicle health check updates and approval requests, parts and recall follow-up, and any routine question, all handled in the same conversation, on the channel the customer actually responds to. AI agents answer common questions, opening hours, what a service includes, booking availability, by retrieving the answer from your own business data, so advisors aren’t fielding the same question repeatedly.
3
A survey is triggered at the end.
Completion feeds straight into CSI, NPS and the OEM rebate targets tied to it.
Every conversation stays connected to your dealer management system, with shared visibility across the team.
See more on Cue’s WhatsApp Business platform.
The full aftersales journey
Not just approvals. The whole aftersales journey, one platform.
1
Booking & reminders
Confirmations and reminders that cut no-shows, without an advisor dialling.
2
Vehicle health checks
Updates and requests for approval, sent as part of the same conversation, not a separate call.
3
Recall & parts follow-up
Follow-up messages for parts and recalls, without relying on someone remembering to call.
4
Broadcast campaigns
Reach a segment of customers in one send, for example service-due, recall-affected or MOT-due, not one call at a time.
5
Post-service surveys
Survey completion that feeds CSI, NPS and manufacturer rebate outcomes.
DMS integrations
Connected to your DMS, not replacing it
Cue covers dealer management platforms across the UK and South Africa, not a handful, led by Keyloop.
Book a demo to see if your DMS is supported →
Results and revenue
This isn’t just a CSI story. It’s a revenue story.
Faster approvals mean more same-day jobs completed. A good score, and enough customers responding to give it, is what gets manufacturer rebate targets hit, not scraped. Consistent scores across a network mean consistent bonus payouts, not one good site carrying three average ones.
+196%
response rate
+14
NPS points
Network-wide improvement in customer response rates and NPS across Stellantis dealer sites.
+55%
engagement
111→173
survey returns
£5,000
extra quarterly rebate
Higher survey engagement translated directly into additional manufacturer rebate revenue, every quarter.
See these results for your dealership →
Built for every role in aftersales
Different job, different reason to want it
Head of Business and Dealer Principal
See the P&L impact directly: more completed same-day jobs, protected rebate revenue, one platform instead of three disconnected tools.
Franchise Director
Consistent CSI and NPS across every site in the network, with visibility into which sites are hitting targets and which need support.
Service Director and Head of Aftersales
Faster approvals and fewer inbound calls free up the team to focus on throughput, not admin.
Aftersales and Service Manager
One shared inbox instead of personal phones. Nothing is lost when someone’s off or leaves.
Service Advisor
One conversation instead of three phone calls to get a job approved and moving.
Marketing and CX lead
Broadcast campaigns for service-due, recall and MOT reminders reach a segment in one send.
Find out what this looks like for your team →
One site or a whole network
A single dealership gets faster approvals and better survey completion locally. A franchised group or OEM network gets the same thing consistently across every site, with visibility into how each site is performing.
Network performance
Live
Site A
92%
Site B
78%
Site C
95%
FAQs
Common questions from dealerships evaluating Cue
Which DMS platforms does Cue work with?
What results have other dealerships seen with Cue?
We already use WhatsApp
We already have a DMS
We don’t have budget right now
See it for your dealership, group or network
We’ll walk through your DMS, your channels and what’s proven in aftersales today.
Get your aftersales walkthrough