Zendesk vs Cue
Zendesk vs Cue
7 Jul 2025
Orion Macapella
Comparisons



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Choosing between Zendesk and Cue depends on what you prioritise most. Zendesk customer support software is well-suited for complex companies, offering robust ticketing systems and multiple channels for customer communication. Cue excels in automation and seamless communication across channels, enabling teams to engage with customers swiftly through chat and messaging.
Many businesses now favour AI-driven personalisation, with 88% of leaders recognising its critical role in customer experience. Cue empowers teams with enhanced control and swift, AI-driven resolutions for even the highest volumes of customer enquiries, fundamentally improving efficiency and response time.
Zendesk offers customer support software well-regarded for its vast integration ecosystem and powerful self-service knowledge base. Cue is built to deliver proactive automation, intelligent AI and unparalleled speed, which are key to an exceptional customer journey.
Below is an at-a-glance comparison of Zendesk vs Cue, highlighting their key features, capabilities, and overall performance for quick decision-making.
Quick comparison table
Key differences and features table
It can be hard to pick between Zendesk and Cue. A simple table can make it easier. This table shows how both platforms compare on important features for businesses.
Feature | Zendesk customer support software | Cue |
---|---|---|
Core focus | Ticketing, email, and call centre support | Automation, live chat, AI chatbots, multichannel messaging and ticketing |
Ease of use | It can be complex for new users | Simple, intuitive, quick to set up |
Automation & AI | Chatbots, AI Agents and voice | Advanced AI, no-code chatbots, and smart routing |
Multichannel support | Email, chat, phone, social media | WhatsApp, webchat, and social media |
Shared inbox | Yes, but can feel siloed | Unified inbox for all channels, conversation types, and real-time updates |
Customisation | Extensive, but may need technical skills | Easy, drag-and-drop, no coding needed |
Integrations | 1000+ apps, strong API | Deep integration with WhatsApp, HubSpot, Slack, Shopify and other tools |
Analytics & reporting | Detailed, but can be overwhelming | Clear, actionable insights, easy to understand |
Knowledge base | Robust, traditional help centre | Self-service, chatbot-powered FAQs, and easy updates with AI |
Pricing | Tiered, can get expensive | Transparent, cost-effective, and scales with you |
Customer support | 24/7, but sometimes slow | Fast, personal, industry-specific expertise |
Best for | Large enterprises, complex teams | B2C service providers, especially Automotive, Retail, Real Estate, Travel & Leisure, and Education |
Free trial/demo | Yes (limited features compared to the full version) | No, tailored industry demo |
Tip: Cue’s automation and multichannel tools help teams reply quickly. This keeps customers happy, even when things get busy.
Platform overview
Cue platform
Cue is a modern customer service platform built to help businesses move fast, stay personal, and meet customers where they are.
It offers a comprehensive toolbox that goes far beyond “Live Chat, Chatbots and Webchat.” Here’s a clearer breakdown:
Live chat & shared inbox: Manage customer conversations across WhatsApp, Messenger and web chat from a unified inbox. This centralised view ensures fast routing and response, while built‑in automations reduce manual workforce management. Cue’s real-time chat capabilities enable instant communication with customers, improving response speed and customer satisfaction.
No‑Code chatbot builder: Build intelligent bots without writing code. Use visual flows to qualify leads, pull real-time quotes, and hand them off to agents as needed. These chatbots work across the web and messaging apps.
AI Agents: Cue’s AI agents are a step up from traditional bots. They’re trained on your website, FAQs and documents and can resolve 80%+ of queries automatically, instantly and 24/7. You only pay per successful resolution.
Broadcast & campaign tools: Send targeted messages like updates, reminders, verifications, or promotional offers via WhatsApp and other channels, with tools for audience segmentation and compliance.
Analytics & workflow automation: Monitor ticket volumes, resolution times, channel breakdowns and agent performance through a single dashboard. Use automation rules (Flows) and message templates to streamline recurring tasks.
The core of Cue lies in its multichannel, AI‑driven approach: everything from WhatsApp and chatbots to broadcasts and analytics is integrated into a single platform. It’s built so teams can automate the simple and focus on what matters most. Cue also offers plug-and-play integrations for quick and seamless connectivity with other business tools, allowing teams to get started without custom development.
Zendesk platform
Zendesk customer support software is popular with many companies. It helps them manage lots of customer requests. Zendesk started as a help desk tool. Now it is a full customer service suite. Its main focus is ticketing, email, and call centre support.
Zendesk's features include a ticketing system, knowledge base, live chat, and phone support. The platform helps big teams track, assign, and fix customer issues. Zendesk customer support software is good for businesses with complex support needs and many agents.
The marketplace has hundreds of integrations. This lets companies connect with other business tools. The platform is known for detailed reports and customisation. Some users think it takes time to learn and set up, especially for small teams.
Ease of use
Cue
Cue is easy for teams to use. It is user-friendly and features an intuitive interface, making it easy for anyone to use. You can start using it in just a few minutes. The interface looks modern and is simple to understand. All chats are in one shared inbox, so you never get lost. You do not need to know how to code to set up chatbots, live chat or AI Agents. Anyone can make automated flows by dragging and dropping. This means you do not need to hire tech experts or spend ages learning.
It is easy to find your way around. Every feature is where you expect it to be. You can switch between WhatsApp, Messenger, webchat and AI Agents with one tap. Cue has guides that show new users each step. Even people who have never used customer support software can get adjusted quickly. There are ready-made templates for common questions, which save time and help avoid mistakes.
Zendesk
Zendesk customer support software tries to make hard support jobs easier for big teams. The dashboard can be changed, so users can move widgets and numbers around. Agents work in one place, where email, chat, and phone support all show up together. This helps teams handle many channels at the same time.
Admins can give roles, set permissions, and change branding with a few clicks. These tools make setup and daily work quicker. But some people think there are too many choices at first. Learning to use Zendesk can be hard, especially for small teams or beginners.
Zendesk customer support software has guides and a knowledge base to help users learn. Still, some jobs might need tech skills or extra lessons. Big companies often get the most from Zendesk’s setup, as they have staff to handle setup and changes.
Automation & AI
Cue
Cue embeds automation and AI deeply across the platform, enabling teams to build intelligent bots, workflows, and AI agents without writing a single line of code:
Low‑code chatbot & flows builder
Anyone can launch a chatbot in minutes using visual flows. These bots field FAQs, gather leads, automate sales processes, and escalate complex queries to agents seamlessly. All channels, WhatsApp, Messenger, and webchat are supported across the board.
Cue's automation capabilities streamline routine support tasks like ticket routing and prioritisation, allowing your team to focus on more complex customer interactions.
AI-driven routing & ticket deflection
Cue’s AI analyses incoming chats and auto-routes them to the correct person or bot, reducing friction and speeding up response times. This system continually learns from every interaction, improving accuracy over time.
Automated notifications & reminders
From order updates and payment reminders to security codes and account alerts, Cue delivers automated messages across WhatsApp, Messenger, and webchat. This frees agents to handle more complex issues.
AI Agents
Powered by generative AI and trained on your content (web pages, PDFs, DOCs), Cue’s AI Agents can resolve up to 80%+ of queries automatically, 24/7, with customers only charged per successful resolution. Cue’s AI Agents provide instant answers to customer queries, enhancing customer service efficiency. This boosts agent efficiency.
Here is a quick look at how Cue’s automation and AI help:
Performance aspect | Measurable data/improvement | Description |
---|---|---|
Agent handling time | Up to 40% reduction | AI does boring jobs and sends chats to the right agent. |
Customer satisfaction | 25-35% improvement | Personal replies and fast answers keep customers happy. |
Cost-effective scaling | Big savings | Automation lets teams handle more chats without hiring more people. |
Data-driven Insights | Useful analytics | Teams learn what works and get better every week. |
Zendesk
Zendesk customer support software uses automation to help big teams. It helps them manage lots of tickets. The platform can auto-assign tickets and send canned replies. It also checks how well agents do their jobs. Zendesk’s AI tracks how fast agents reply and how many tickets they close. It also checks if the answers are clear. These scores help teams see what needs work.
Zendesk’s AI can send tickets to the right department. It also suggests answers from the knowledge base. This helps agents reply faster to common questions. The platform’s automation is good for companies with lots of tickets and tricky workflows.
Many businesses using Zendesk see real improvements. Some companies report up to 40% faster handling times. They also see a 25-35% rise in customer happiness. AI-powered automation helps teams support more people without hiring more agents. Some firms, like Netwealth, fix 99% of calls with just one reply. Wyze Labs cut its first reply time from a week to just one hour.
Ticketing & case management
Cue
Cue uses a new way for ticketing and case management. All customer messages from WhatsApp, Messenger, and webchat go into one shared inbox. Teams always see every chat, so no conversation gets lost. Agents watch chats as they happen and can reply fast to keep customers happy.
Ticket routing in Cue happens by itself. The system sends each case to the right person or team using set rules. No one needs to sort tickets by hand. This saves time and stops mistakes.
Cue’s platform keeps all customer details and chat history together. Agents can quickly see old chats, notes, and contact info. This helps them give personal and correct answers. If a case needs more help, agents can tag it, add notes, or send it to another team member with ease.
Cue’s ticket management features let teams organise responses efficiently, collaborate within tickets, and use automation tools to streamline support. Agents can also filter tickets by status, priority, or assignee, making it easy to organise and save ticket views for improved workflow efficiency.
The platform also does simple jobs automatically. For example, Cue can send order updates or reminders without an agent. Teams can check every ticket’s status and see which ones need quick action. The dashboard is clear, so it is easy to spot patterns and make the service better.
Key benefits of Cue’s ticketing:
Unified inbox for all channels
Automatic ticket routing and assignment
Full customer history and profiles
Easy tagging, notes, and reassignment
Automation for routine updates and reminders
Real-time tracking and clear dashboards
Zendesk
Zendesk customer support software is known for strong ticketing and case management. It uses a classic ticketing system. Every customer request becomes a ticket that agents follow from start to finish. Zendesk can also automatically create tickets from customer enquiries, streamlining the support process.
Zendesk lets users make custom workflows. Tickets can be given to others, made urgent, or joined together. Zendesk's priority settings help teams manage and prioritise urgent issues efficiently. Agents can add tags, notes, and files to each case. The system uses service level agreements (SLAs), so teams can check how fast they reply and if they meet goals.
The platform gives detailed reports. Managers can see how many tickets come in, how fast agents reply, and which problems take the longest. Zendesk customer support software also links with many business tools.
However, some users think Zendesk’s ticketing is hard to use. Making custom workflows or automation might need tech skills. Small teams may feel there are too many choices.
Zendesk’s ticketing highlights:
Traditional ticketing system with full tracking
Custom workflows and SLAs
Detailed reporting and analytics
Integration with many business tools
Good for large teams and complex support needs
Multichannel support
Cue
Cue puts all customer chats in one place. Teams can talk to customers on WhatsApp, Messenger, and webchat. Cue enables support across different communication channels, ensuring seamless customer engagement across various platforms. Every message goes into one inbox, so agents do not miss anything. It is easy to switch between channels. Agents answer from one screen, even if a customer moves from webchat to WhatsApp during a conversation.
Businesses use Cue to reach customers where they already are. Someone might start a chat on Facebook Messenger and then send another message on WhatsApp. Cue keeps the whole conversation history together. This helps agents give personal answers, no matter which channel the customer uses.
Adding new channels in Cue is quick and easy. You do not need IT help or coding skills. Teams can add or remove different channels as their business changes. Cue also lets you send updates or offers to many channels at once. This saves time and keeps customers updated.
Here’s what makes Cue’s multichannel support special:
One inbox for WhatsApp, Messenger, and webchat
Easy switching between channels for everyone
Fast setup for new channels, no coding needed
Send messages to many channels at the same time
Full chat history, even if customers change platforms
Teams using Cue reply faster and make customers happier. They spend less time looking for messages and more time fixing problems.
Zendesk
Zendesk gives strong multichannel support, especially for big teams. Agents can handle email, chat, phone, and social media from one dashboard. Many users like Zendesk for this, giving it a score of 4.4 out of 5 in reviews. The platform brings different tools together, so teams can manage all channels without leaving Zendesk.
Zendesk customer support software lets businesses set rules for sending messages from each channel. Agents see tickets from email, live chat, or Facebook, all in one place. This helps big teams keep track of many chats at once.
Some users say Zendesk’s multichannel tools are hard to use at first. There are lots of settings, and adding new channels can take more steps. Still, Zendesk’s platform helps teams handle lots of support requests.
Works with email, chat, phone, and social media
One dashboard for all channels
Custom rules for sending and sorting tickets
Users rate Zendesk highly for multichannel support
Knowledge base & self-service
Cue
The platform uses AI-powered chatbots and a smart knowledge base. Customers can ask questions in their own words. The system understands what they mean and gives the right answer fast. This means fewer tickets go to the inbox. Agents can then spend more time on harder problems.
Cue’s knowledge base is simple to change. Teams can add, edit, or delete articles in just seconds. No coding or special skills are needed. The chatbot finds answers from the knowledge base. Customers get help right away, even at night or on weekends. This 24/7 support keeps customers happy and takes stress off staff.
Cue’s self-service tools use natural language processing and machine learning. The system learns from every chat, so answers get better over time. Businesses spend less money and see happier customers. The platform lets teams add videos, pictures, or PDFs to help articles. This makes instructions easier to see and follow.
Key benefits of Cue’s knowledge base:
AI-powered and always ready to help
Simple to update and manage
Cuts down on tickets and agent work
Supports videos and pictures for a better answer
Customers find answers when they need them. Teams get fewer repeat questions and more time for important work.
Zendesk
Zendesk has a strong knowledge base and self-service portal. The platform helps big teams keep help articles, FAQs, and guides in one place. Customers can search for answers or look through topics. Zendesk’s AI suggests articles based on what the customer asks, making self-service work better. Zendesk also offers community forums for peer-to-peer support and uses semantic search to provide more accurate, context-aware information retrieval.
Many companies have seen good results with Zendesk’s self-service tools. HeliosX cut staff costs by half and saw a 7% rise in happy customers. Missouri Star Quilt Company answered 95% of calls and reached 97% customer satisfaction. Thinkific agents fixed more tickets each day because of easy workflows and a simple interface.
Zendesk’s knowledge base is best for companies with lots of content and tricky support needs. The system’s smart content tools and AI suggestions help everyone find answers quickly.
Highlights of Zendesk’s knowledge base:
Advanced AI for article tips and updates
Huge library of integrations
Proven to cut costs and make customers happier
Grows with big teams and many channels
Analytics & reporting
Cue
The platform shows live data, so everyone knows what is going on. Cue’s dashboard is easy to use and has charts and the most important information for efficiency. This makes it simple to spot patterns and act fast.
Teams can watch vital numbers, like first call resolution and average handle time. They can also check customer satisfaction. Cue lets users set goals for reports that fit their business. For example, a manager might want to know how quickly agents reply or how many chats are solved right away. Agents can look at their own stats, such as how many tickets they finish each day.
Cue’s reports update as things happen. If a customer leaves a chat, the system notes it straight away. This helps teams find problems, like lots of people leaving chats, before it gets worse. Managers can also see trends each week or month, which helps with planning and training.
The platform makes reports for different people. Managers get big overviews, while agents see details about their own work. Cue makes sharing these reports easy. The system checks the data, so everyone can trust the numbers.
Key features of Cue’s analytics:
Live dashboards with clear charts
Custom KPIs for different goals
Reports for both managers and agents
Easy sharing and export options
Data checks for accuracy
Teams using Cue often find it easier to make customers happy and help agents do better. The platform’s insights help businesses make better choices.
Zendesk
Zendesk gives teams strong analytics and reporting tools. The platform tracks important numbers, like first reply time and first contact resolution. These numbers show how fast agents answer and how often they fix problems on the first try. Zendesk customer support software gives both live and old data, so teams can see what is happening now and what happened before.
In addition to analytics reporting and analytics, Zendesk offers comprehensive, advanced, and AI-powered tools that provide real-time, historical, and detailed insights into customer interactions, workforce management, and service quality. This goes beyond basic reporting capabilities that some competitors provide, giving businesses deeper insights to improve performance.
Managers can set up dashboards the way they like. They can make charts for trends, SLA performance, or agent work. Agents can also see their stats, like call quality and average handle time.
Zendesk checks data with audits and other sources to keep it right. This helps everyone trust the reports. Charts and summaries help teams not feel lost in too much information.
Customisation & workflows
Cue
Cue lets teams set up customer service how they like. The platform has a drag-and-drop builder for workflows. Anyone can make or change automated flows without coding. Teams can set up new processes in minutes, not days. They can change chatbots, routing rules, and message templates with a few clicks.
Customisation in Cue is easy to use. Teams can change the chat widget to match their brand. They can add logos, colours, and custom greetings. The shared inbox helps agents organise tickets by tags, status, or channel. This helps everyone keep track of their work.
Cue’s workflow tools help businesses automate boring tasks. For example, a team can send a WhatsApp message when an order ships. They can also set up reminders or follow-ups with triggers. These automations save time and stop mistakes.
The platform supports custom fields and templates, so every business can collect the information they need.
Key benefits of Cue’s customisation:
Low-code workflow builder
Easy branding and chat widget changes
Quick setup for automation and triggers
Flexible ticket organisation
Seamless integration with business apps
Teams using Cue often feel more in control. They can change their support as their business grows, without extra costs or waiting.
Zendesk
Zendesk gives deep customisation for those who need it. The platform lets admins build complex workflows with triggers, macros, and automation. Teams can set up detailed rules for ticket routing, escalations, and notifications. This is good for organisations with strict processes. Some advanced features in Zendesk require manual setup and configuration, which may involve additional user intervention.
Customising Zendesk can take a while. Many features need technical knowledge or help from IT. Some teams use developers to build advanced workflows or connect other apps. The platform supports branding changes, but these may need extra steps.
Zendesk customer support software has a marketplace with many integrations. Teams can add apps for reporting, analytics, or communication. The system allows custom fields, forms, and templates. This helps businesses collect the right data and follow their own rules.
Highlights of Zendesk’s customisation:
Advanced workflow automation with triggers and macros
Detailed ticket routing and escalation rules
Large app marketplace for integrations
Custom fields and forms for data collection
Branding options with some technical setup
Security & compliance
Cue
Cue makes sure customer data is always safe. The platform uses strong encryption to protect data when it moves and when it stays on servers. Every chat, file, and message is kept secure. Cue follows strict privacy laws like GDPR, so businesses know their information is private. Cue is committed to data protection by combining advanced technical safeguards with strict compliance standards to ensure user privacy and security.
Teams can choose who sees important data. Managers decide who can look at, change, or remove chats and customer details. Cue keeps a record of every action. This means you can check who did something and when.
Cue’s services are in safe data centres. These places have guards and checks all day and night. The company tests security often to find and fix problems. Cue also has two-factor authentication, which adds extra safety for users.
Here’s a quick look at Cue’s security features:
Feature | Details |
---|---|
Data encryption | End-to-end, in transit and at rest |
GDPR compliance | Yes |
User roles & permissions | Granular control for teams |
Audit logs | Full tracking of all actions |
Secure hosting | Certified data centres, 24/7 monitoring |
Two-factor authentication | Supported |
Cue’s way of working helps businesses feel calm. They know customer data is safe and following the rules is easy.
Zendesk
Zendesk also keeps security and compliance as a top priority. The platform uses encryption for all data, whether moving or stored. Zendesk supports GDPR and other privacy rules around the world. Zendesk’s data protection protocols include strict compliance standards and technical safeguards to ensure user privacy and security. Big companies pick Zendesk because it has a good history with sensitive data.
Admins can set up who can do what in the system. Zendesk customer support software keeps logs, so managers can see every action. The platform has single sign-on and two-factor authentication, making it harder for the wrong people to get in.
Zendesk’s services are in safe, certified data centres. The company checks security often and updates things when needed. It also gives proof of compliance for businesses that need to show regulators.
Here’s a summary of Zendesk’s security features:
Data encryption at rest and in transit
GDPR and international compliance support
Advanced user permissions and audit logs
Single sign-on and two-factor authentication
Secure, certified hosting with regular audits
Both platforms keep data safe and help with compliance. Cue is easy to set up and control, so any business can stay safe and follow the law.
Scalability & flexibility
Cue
Cue lets businesses grow as much as they want. The platform changes as teams get bigger. You can add new AI agents, channels, or even whole departments. Start-ups and growing companies find that Cue works for them from the start. It keeps working well as they get bigger. Adding new users or channels is quick and easy. You do not need tech help or lots of time to set it up.
Cue’s design is flexible, so teams can change things fast. You can update workflows, and chatbots, or start new campaigns in minutes. The drag-and-drop builder helps anyone change how things work. If a company wants to use WhatsApp, Messenger, or webchat, they can add them right away. Cue does not force teams to use one way of working. Teams can try new ideas, make changes, and see what happens quickly.
Many businesses pick Cue because it grows with them. Shops, insurance companies, and ISPs have all made their support bigger using Cue. The platform helps with busy times, new products, and sudden growth.
Key points for Cue’s scalability and flexibility:
Add or remove users and channels right away
Change workflows and automation quickly
Low coding help needed to grow
Handles lots of chats easily
Works well for enterprise and scale-up teams
Cue’s way gives businesses control. They can change fast, work well, and keep customers happy as they grow.
Zendesk
Zendesk is known for helping all types of companies. The platform works well for large teams and tricky setups. Companies can add many agents and manage support in different places. Zendesk customer support software has advanced features for those who need strict rules and detailed reports.
Growing with Zendesk often needs more setup and planning. Adding new channels or workflows might need tech skills or IT help. The platform has lots of options, but this can make changes take longer. Some businesses think it takes time to make Zendesk fit new needs.
Zendesk’s system works for companies all over the world. It is good for those with strict rules or who work in many countries. The platform can handle lots of tickets and tricky routing.
When comparing how Zendesk stacks up against other customer support software solutions, it stands out for its scalability and wide range of features, making it a strong choice for businesses with complex support needs.
Highlights of Zendesk’s scalability:
Works for big teams and start-ups
Advanced features for tricky workflows
A strong system for lots of tickets
May need tech help for the change
Integrations
Cue
Cue makes it easy to connect with other business tools. The platform links straight to popular channels and apps. This helps teams work faster and smarter. Cue connects with WhatsApp, Messenger, and Instagram. Agents can chat with customers on their favourite platforms. It also works with HubSpot, Slack, Shopify, and other tools. Sales, marketing, and support teams can share info without changing screens. Cue’s AI tools further enhance efficiency by streamlining workflows and providing real-time insights across all integrated platforms.
Here are some top things about Cue’s integrations:
Multichannel messaging: WhatsApp, Messenger and webchat all in one place.
Business app integrations: HubSpot, Slack, Shopify, and more.
No-code setup: Teams can connect many apps without technical skills.
Custom API: Build unique workflows or link with in-house systems.
Real-time sync: Customer data updates instantly across platforms.
Cue’s way means businesses spend less time setting up. They spend more time helping customers. The platform grows with the company. Adding new channels or tools never slows things down.
Zendesk
Zendesk is known for having lots of integrations. The platform works with over 1,500 third-party apps and APIs. This gives businesses many choices. Companies can connect Zendesk with tools like JIRA and time-tracking apps. This helps big organisations build support systems for tricky needs.
Zendesk customer support software includes more than 1,000 integrations in its support plans. Teams can add new features or link with business tools easily. The Zendesk Marketplace has everything from analytics to e-commerce. Zendesk also offers plug-and-play integrations, allowing for quick setup with other platforms without the need for custom development. Businesses can build a system that fits their work.
Here’s a quick comparison table:
Integration Feature | Cue | Zendesk |
---|---|---|
Messaging channels | WhatsApp, Messenger, and webchat | Email, chat, phone, social |
Business app integrations | HubSpot, Slack, Shopify, and more. Custom integrations are available. | JIRA, time-tracking, 1,500+ apps |
API access | Yes, easy to use | Yes, advanced |
Marketplace | Focused, practical integrations | Extensive, 1,500+ apps |
Setup complexity | Low-code, quick | May need technical skills |
Pricing comparison
Zendesk vs Cue pricing table
Picking a customer service platform often depends on price. Most businesses want something that fits their budget now and later. Zendesk and Cue have very different ways of setting prices. This can really change how much you pay in the end.
Zendesk uses a tiered pricing model for each agent. Each plan gives more features, but the price goes up as you add more people or tools. For example, Zendesk’s basic plan starts at $19 per agent each month if you pay yearly. The higher plans, like Professional or Enterprise, can cost $99 or more per agent. If you want the full Customer Service Suite, prices start at $55 and go up to $115 per agent each month. Add-ons, like a knowledge base or AI, cost extra. These extras can make the total price much higher than it first seems.
Cue is different and has a clear, all-in-one price. Businesses get main features like live chat, chatbots, messaging, and automation. There are no hidden costs or pricey add-ons. The price changes with how much you use it, not with every new agent or channel. This makes it easy to plan your budget and stops surprises as you grow.
Here’s a side-by-side look at how Zendesk and other platforms set their prices:
Provider | Plan type | Plan name | Price (per agent/user/month) | Notes on features and add-ons |
---|---|---|---|---|
Zendesk | Support-only Plans | Team | $19 (annual billing) | Basic support features |
Zendesk | Support-only Plans | Professional | $49 | Mid-tier support |
Zendesk | Support-only Plans | Enterprise | $99 | Advanced support |
Zendesk | Customer Service Suite | Suite Team | $55 (annual billing) | More features, higher price |
Zendesk | Customer Service Suite | Suite Growth | $89 (annual billing) | Advanced features |
Zendesk | Customer Service Suite | Suite Professional | $115 (annual billing) | High-tier plan |
Cue | Base Plans | Basic | £15/per user/month (Single sign-on) | All-inclusive, essential features included |
Cue | Base Plans | Pro | £15/per user/month (Single sign-on) | Adds advanced supervision and security |
Cue | Base plans | Pro+ | £15/per user/month (Single sign-on) | Optional AI support add-on |
Cue | Base plans | Enterprise | £15/per user/month (Single sign-on) | Enterprise features and onboarding with advanced features |
Brands that choose Cue over Zendesk
Many companies have moved from Zendesk to Cue. They wanted quicker replies, better automation, and more control. Here are three brands that switched and saw real changes.
1. Payflex case study
Payflex is a top payment provider. They needed to answer customer questions quickly. The team wanted less manual work and happier customers. After moving to Cue, Payflex noticed big improvements.
The team used Cue’s shared inbox for all chats from WhatsApp, Messenger, and webchat.
Chatbots answered easy questions, so agents could help with harder ones.
Payflex made replies over 40% faster. Customers got answers in minutes, not hours.
Support costs went down because automation did simple jobs.
“Cue’s AI agents have reduced our cost per resolution, sped up customer support resolution times, and freed up our support team.” — Chris Olsen, Payflex Operations Manager
2. Pace Car Rental case study
Pace Car Rental wanted better customer service. They also wanted agents to manage bookings more easily. They picked Cue because it was simple to set up and had strong automation.
Agents used the unified inbox to see every message in one place.
Automated workflows sent booking confirmations and reminders on WhatsApp.
The team missed 60% fewer messages. Customers always got updates on time.
Pace Car Rental’s customer satisfaction scores went up. They also got more repeat bookings.
“It's been exciting and clear to see how Cue has played a role in how we have grown as a business." - Darren Young, Brand Marketing Manager
3. Hollard case study
Hollard is a big insurance provider. They had lots of claims and policy questions. They needed a platform that could grow and automate replies.
Cue’s chatbots answered claims questions all day and night.
The team used analytics to spot trends and make the service better.
Hollard replied five times faster. They kept a minimum response rate of 35%, even when busy.
Automation made agents’ jobs easier, so they could focus on tricky claims.
Table: Key Results After Switching to Cue
Brand | Faster replies | Lower costs | Higher satisfaction | Automation impact |
---|---|---|---|---|
Payflex | ✔️ | ✔️ | ✔️ | Chatbots, shared inbox |
Pace Car Rental | ✔️ | ✔️ | ✔️ | Automated workflows |
Hollard | ✔️ | ✔️ | ✔️ | 24/7 chatbots |
Cue - Choosing the right solution
Cue is great for businesses that want things done fast. Teams can start using it in just a few minutes. The design looks new and is simple to use. Agents see all messages in one place. It does not matter if the message is from WhatsApp, Messenger, or webchat. This shared inbox means no message is missed, so customer interactions and customer enquiries are managed efficiently. Customers get answers quickly.
The agent workspace gives support agents a unified view to handle customer queries and customer interactions across all channels. This helps agents respond faster and manage multiple customer enquiries without confusion. The workspace is designed to boost agent efficiency and improve the overall customer experience.
Anyone can make chatbots or change how things work without coding. The drag-and-drop tools help teams change their work as they grow. Cue’s automation does easy jobs, so agents help with harder problems and can focus on meeting customer needs.
Prices are easy to understand. Companies pay for what they use. There are no hidden fees or confusing extras. This helps companies plan their money and avoid surprises. Cue also connects with various business apps and tools. Teams can link these apps in a few clicks. All their data stays up to date.
Managers use Cue’s analytics to measure customer service performance, track agent productivity, and understand customer needs. They can check which agents reply fastest. They see which channels customers use most. They find out where to get better. Cue enables teams to deliver exceptional support by streamlining customer queries and customer interactions. Cue’s support team helps new users and gives advice for each business type.
Here is a quick table to help you choose the right platform:
Criteria | Cue | Zendesk customer support software |
---|---|---|
Best for | Start-ups, scale-ups, SMBs, and enterprises | Large enterprises with complex workflows |
Setup & onboarding | Fast, intuitive, no coding needed | More complex, and may need admin resources |
Automation & workflows | Easy, low-code, flexible | Powerful, but the setup can be complex |
Customisation | Drag-and-drop, simple branding | Highly customisable, needs technical skills |
Agent experience (UI/UX) | Modern, easy to learn | Feature-rich, steeper learning curve |
Reporting & analytics | Clear, live dashboards | Deep, highly customisable |
Pricing transparency | Simple, usage-based | Complex, modular add-ons |
Integrations | WhatsApp, HubSpot, Slack, Shopify, and more | 1,500+ apps, advanced marketplace |
Conclusion
Whether you’re aiming to improve first-contact resolution rates, boost customer satisfaction, or scale support with minimal overhead, Cue offers automation, insights, and multichannel reliability to support growth and elevate customer experiences. Cue helps businesses provide exceptional support and improve customer satisfaction.
If you’re looking to simplify service operations while delivering consistent, intelligent conversations, Cue is built to move your business forward. Get a free demo today and get your team to deliver customer service more effectively.
Choosing between Zendesk and Cue depends on what you prioritise most. Zendesk customer support software is well-suited for complex companies, offering robust ticketing systems and multiple channels for customer communication. Cue excels in automation and seamless communication across channels, enabling teams to engage with customers swiftly through chat and messaging.
Many businesses now favour AI-driven personalisation, with 88% of leaders recognising its critical role in customer experience. Cue empowers teams with enhanced control and swift, AI-driven resolutions for even the highest volumes of customer enquiries, fundamentally improving efficiency and response time.
Zendesk offers customer support software well-regarded for its vast integration ecosystem and powerful self-service knowledge base. Cue is built to deliver proactive automation, intelligent AI and unparalleled speed, which are key to an exceptional customer journey.
Below is an at-a-glance comparison of Zendesk vs Cue, highlighting their key features, capabilities, and overall performance for quick decision-making.
Quick comparison table
Key differences and features table
It can be hard to pick between Zendesk and Cue. A simple table can make it easier. This table shows how both platforms compare on important features for businesses.
Feature | Zendesk customer support software | Cue |
---|---|---|
Core focus | Ticketing, email, and call centre support | Automation, live chat, AI chatbots, multichannel messaging and ticketing |
Ease of use | It can be complex for new users | Simple, intuitive, quick to set up |
Automation & AI | Chatbots, AI Agents and voice | Advanced AI, no-code chatbots, and smart routing |
Multichannel support | Email, chat, phone, social media | WhatsApp, webchat, and social media |
Shared inbox | Yes, but can feel siloed | Unified inbox for all channels, conversation types, and real-time updates |
Customisation | Extensive, but may need technical skills | Easy, drag-and-drop, no coding needed |
Integrations | 1000+ apps, strong API | Deep integration with WhatsApp, HubSpot, Slack, Shopify and other tools |
Analytics & reporting | Detailed, but can be overwhelming | Clear, actionable insights, easy to understand |
Knowledge base | Robust, traditional help centre | Self-service, chatbot-powered FAQs, and easy updates with AI |
Pricing | Tiered, can get expensive | Transparent, cost-effective, and scales with you |
Customer support | 24/7, but sometimes slow | Fast, personal, industry-specific expertise |
Best for | Large enterprises, complex teams | B2C service providers, especially Automotive, Retail, Real Estate, Travel & Leisure, and Education |
Free trial/demo | Yes (limited features compared to the full version) | No, tailored industry demo |
Tip: Cue’s automation and multichannel tools help teams reply quickly. This keeps customers happy, even when things get busy.
Platform overview
Cue platform
Cue is a modern customer service platform built to help businesses move fast, stay personal, and meet customers where they are.
It offers a comprehensive toolbox that goes far beyond “Live Chat, Chatbots and Webchat.” Here’s a clearer breakdown:
Live chat & shared inbox: Manage customer conversations across WhatsApp, Messenger and web chat from a unified inbox. This centralised view ensures fast routing and response, while built‑in automations reduce manual workforce management. Cue’s real-time chat capabilities enable instant communication with customers, improving response speed and customer satisfaction.
No‑Code chatbot builder: Build intelligent bots without writing code. Use visual flows to qualify leads, pull real-time quotes, and hand them off to agents as needed. These chatbots work across the web and messaging apps.
AI Agents: Cue’s AI agents are a step up from traditional bots. They’re trained on your website, FAQs and documents and can resolve 80%+ of queries automatically, instantly and 24/7. You only pay per successful resolution.
Broadcast & campaign tools: Send targeted messages like updates, reminders, verifications, or promotional offers via WhatsApp and other channels, with tools for audience segmentation and compliance.
Analytics & workflow automation: Monitor ticket volumes, resolution times, channel breakdowns and agent performance through a single dashboard. Use automation rules (Flows) and message templates to streamline recurring tasks.
The core of Cue lies in its multichannel, AI‑driven approach: everything from WhatsApp and chatbots to broadcasts and analytics is integrated into a single platform. It’s built so teams can automate the simple and focus on what matters most. Cue also offers plug-and-play integrations for quick and seamless connectivity with other business tools, allowing teams to get started without custom development.
Zendesk platform
Zendesk customer support software is popular with many companies. It helps them manage lots of customer requests. Zendesk started as a help desk tool. Now it is a full customer service suite. Its main focus is ticketing, email, and call centre support.
Zendesk's features include a ticketing system, knowledge base, live chat, and phone support. The platform helps big teams track, assign, and fix customer issues. Zendesk customer support software is good for businesses with complex support needs and many agents.
The marketplace has hundreds of integrations. This lets companies connect with other business tools. The platform is known for detailed reports and customisation. Some users think it takes time to learn and set up, especially for small teams.
Ease of use
Cue
Cue is easy for teams to use. It is user-friendly and features an intuitive interface, making it easy for anyone to use. You can start using it in just a few minutes. The interface looks modern and is simple to understand. All chats are in one shared inbox, so you never get lost. You do not need to know how to code to set up chatbots, live chat or AI Agents. Anyone can make automated flows by dragging and dropping. This means you do not need to hire tech experts or spend ages learning.
It is easy to find your way around. Every feature is where you expect it to be. You can switch between WhatsApp, Messenger, webchat and AI Agents with one tap. Cue has guides that show new users each step. Even people who have never used customer support software can get adjusted quickly. There are ready-made templates for common questions, which save time and help avoid mistakes.
Zendesk
Zendesk customer support software tries to make hard support jobs easier for big teams. The dashboard can be changed, so users can move widgets and numbers around. Agents work in one place, where email, chat, and phone support all show up together. This helps teams handle many channels at the same time.
Admins can give roles, set permissions, and change branding with a few clicks. These tools make setup and daily work quicker. But some people think there are too many choices at first. Learning to use Zendesk can be hard, especially for small teams or beginners.
Zendesk customer support software has guides and a knowledge base to help users learn. Still, some jobs might need tech skills or extra lessons. Big companies often get the most from Zendesk’s setup, as they have staff to handle setup and changes.
Automation & AI
Cue
Cue embeds automation and AI deeply across the platform, enabling teams to build intelligent bots, workflows, and AI agents without writing a single line of code:
Low‑code chatbot & flows builder
Anyone can launch a chatbot in minutes using visual flows. These bots field FAQs, gather leads, automate sales processes, and escalate complex queries to agents seamlessly. All channels, WhatsApp, Messenger, and webchat are supported across the board.
Cue's automation capabilities streamline routine support tasks like ticket routing and prioritisation, allowing your team to focus on more complex customer interactions.
AI-driven routing & ticket deflection
Cue’s AI analyses incoming chats and auto-routes them to the correct person or bot, reducing friction and speeding up response times. This system continually learns from every interaction, improving accuracy over time.
Automated notifications & reminders
From order updates and payment reminders to security codes and account alerts, Cue delivers automated messages across WhatsApp, Messenger, and webchat. This frees agents to handle more complex issues.
AI Agents
Powered by generative AI and trained on your content (web pages, PDFs, DOCs), Cue’s AI Agents can resolve up to 80%+ of queries automatically, 24/7, with customers only charged per successful resolution. Cue’s AI Agents provide instant answers to customer queries, enhancing customer service efficiency. This boosts agent efficiency.
Here is a quick look at how Cue’s automation and AI help:
Performance aspect | Measurable data/improvement | Description |
---|---|---|
Agent handling time | Up to 40% reduction | AI does boring jobs and sends chats to the right agent. |
Customer satisfaction | 25-35% improvement | Personal replies and fast answers keep customers happy. |
Cost-effective scaling | Big savings | Automation lets teams handle more chats without hiring more people. |
Data-driven Insights | Useful analytics | Teams learn what works and get better every week. |
Zendesk
Zendesk customer support software uses automation to help big teams. It helps them manage lots of tickets. The platform can auto-assign tickets and send canned replies. It also checks how well agents do their jobs. Zendesk’s AI tracks how fast agents reply and how many tickets they close. It also checks if the answers are clear. These scores help teams see what needs work.
Zendesk’s AI can send tickets to the right department. It also suggests answers from the knowledge base. This helps agents reply faster to common questions. The platform’s automation is good for companies with lots of tickets and tricky workflows.
Many businesses using Zendesk see real improvements. Some companies report up to 40% faster handling times. They also see a 25-35% rise in customer happiness. AI-powered automation helps teams support more people without hiring more agents. Some firms, like Netwealth, fix 99% of calls with just one reply. Wyze Labs cut its first reply time from a week to just one hour.
Ticketing & case management
Cue
Cue uses a new way for ticketing and case management. All customer messages from WhatsApp, Messenger, and webchat go into one shared inbox. Teams always see every chat, so no conversation gets lost. Agents watch chats as they happen and can reply fast to keep customers happy.
Ticket routing in Cue happens by itself. The system sends each case to the right person or team using set rules. No one needs to sort tickets by hand. This saves time and stops mistakes.
Cue’s platform keeps all customer details and chat history together. Agents can quickly see old chats, notes, and contact info. This helps them give personal and correct answers. If a case needs more help, agents can tag it, add notes, or send it to another team member with ease.
Cue’s ticket management features let teams organise responses efficiently, collaborate within tickets, and use automation tools to streamline support. Agents can also filter tickets by status, priority, or assignee, making it easy to organise and save ticket views for improved workflow efficiency.
The platform also does simple jobs automatically. For example, Cue can send order updates or reminders without an agent. Teams can check every ticket’s status and see which ones need quick action. The dashboard is clear, so it is easy to spot patterns and make the service better.
Key benefits of Cue’s ticketing:
Unified inbox for all channels
Automatic ticket routing and assignment
Full customer history and profiles
Easy tagging, notes, and reassignment
Automation for routine updates and reminders
Real-time tracking and clear dashboards
Zendesk
Zendesk customer support software is known for strong ticketing and case management. It uses a classic ticketing system. Every customer request becomes a ticket that agents follow from start to finish. Zendesk can also automatically create tickets from customer enquiries, streamlining the support process.
Zendesk lets users make custom workflows. Tickets can be given to others, made urgent, or joined together. Zendesk's priority settings help teams manage and prioritise urgent issues efficiently. Agents can add tags, notes, and files to each case. The system uses service level agreements (SLAs), so teams can check how fast they reply and if they meet goals.
The platform gives detailed reports. Managers can see how many tickets come in, how fast agents reply, and which problems take the longest. Zendesk customer support software also links with many business tools.
However, some users think Zendesk’s ticketing is hard to use. Making custom workflows or automation might need tech skills. Small teams may feel there are too many choices.
Zendesk’s ticketing highlights:
Traditional ticketing system with full tracking
Custom workflows and SLAs
Detailed reporting and analytics
Integration with many business tools
Good for large teams and complex support needs
Multichannel support
Cue
Cue puts all customer chats in one place. Teams can talk to customers on WhatsApp, Messenger, and webchat. Cue enables support across different communication channels, ensuring seamless customer engagement across various platforms. Every message goes into one inbox, so agents do not miss anything. It is easy to switch between channels. Agents answer from one screen, even if a customer moves from webchat to WhatsApp during a conversation.
Businesses use Cue to reach customers where they already are. Someone might start a chat on Facebook Messenger and then send another message on WhatsApp. Cue keeps the whole conversation history together. This helps agents give personal answers, no matter which channel the customer uses.
Adding new channels in Cue is quick and easy. You do not need IT help or coding skills. Teams can add or remove different channels as their business changes. Cue also lets you send updates or offers to many channels at once. This saves time and keeps customers updated.
Here’s what makes Cue’s multichannel support special:
One inbox for WhatsApp, Messenger, and webchat
Easy switching between channels for everyone
Fast setup for new channels, no coding needed
Send messages to many channels at the same time
Full chat history, even if customers change platforms
Teams using Cue reply faster and make customers happier. They spend less time looking for messages and more time fixing problems.
Zendesk
Zendesk gives strong multichannel support, especially for big teams. Agents can handle email, chat, phone, and social media from one dashboard. Many users like Zendesk for this, giving it a score of 4.4 out of 5 in reviews. The platform brings different tools together, so teams can manage all channels without leaving Zendesk.
Zendesk customer support software lets businesses set rules for sending messages from each channel. Agents see tickets from email, live chat, or Facebook, all in one place. This helps big teams keep track of many chats at once.
Some users say Zendesk’s multichannel tools are hard to use at first. There are lots of settings, and adding new channels can take more steps. Still, Zendesk’s platform helps teams handle lots of support requests.
Works with email, chat, phone, and social media
One dashboard for all channels
Custom rules for sending and sorting tickets
Users rate Zendesk highly for multichannel support
Knowledge base & self-service
Cue
The platform uses AI-powered chatbots and a smart knowledge base. Customers can ask questions in their own words. The system understands what they mean and gives the right answer fast. This means fewer tickets go to the inbox. Agents can then spend more time on harder problems.
Cue’s knowledge base is simple to change. Teams can add, edit, or delete articles in just seconds. No coding or special skills are needed. The chatbot finds answers from the knowledge base. Customers get help right away, even at night or on weekends. This 24/7 support keeps customers happy and takes stress off staff.
Cue’s self-service tools use natural language processing and machine learning. The system learns from every chat, so answers get better over time. Businesses spend less money and see happier customers. The platform lets teams add videos, pictures, or PDFs to help articles. This makes instructions easier to see and follow.
Key benefits of Cue’s knowledge base:
AI-powered and always ready to help
Simple to update and manage
Cuts down on tickets and agent work
Supports videos and pictures for a better answer
Customers find answers when they need them. Teams get fewer repeat questions and more time for important work.
Zendesk
Zendesk has a strong knowledge base and self-service portal. The platform helps big teams keep help articles, FAQs, and guides in one place. Customers can search for answers or look through topics. Zendesk’s AI suggests articles based on what the customer asks, making self-service work better. Zendesk also offers community forums for peer-to-peer support and uses semantic search to provide more accurate, context-aware information retrieval.
Many companies have seen good results with Zendesk’s self-service tools. HeliosX cut staff costs by half and saw a 7% rise in happy customers. Missouri Star Quilt Company answered 95% of calls and reached 97% customer satisfaction. Thinkific agents fixed more tickets each day because of easy workflows and a simple interface.
Zendesk’s knowledge base is best for companies with lots of content and tricky support needs. The system’s smart content tools and AI suggestions help everyone find answers quickly.
Highlights of Zendesk’s knowledge base:
Advanced AI for article tips and updates
Huge library of integrations
Proven to cut costs and make customers happier
Grows with big teams and many channels
Analytics & reporting
Cue
The platform shows live data, so everyone knows what is going on. Cue’s dashboard is easy to use and has charts and the most important information for efficiency. This makes it simple to spot patterns and act fast.
Teams can watch vital numbers, like first call resolution and average handle time. They can also check customer satisfaction. Cue lets users set goals for reports that fit their business. For example, a manager might want to know how quickly agents reply or how many chats are solved right away. Agents can look at their own stats, such as how many tickets they finish each day.
Cue’s reports update as things happen. If a customer leaves a chat, the system notes it straight away. This helps teams find problems, like lots of people leaving chats, before it gets worse. Managers can also see trends each week or month, which helps with planning and training.
The platform makes reports for different people. Managers get big overviews, while agents see details about their own work. Cue makes sharing these reports easy. The system checks the data, so everyone can trust the numbers.
Key features of Cue’s analytics:
Live dashboards with clear charts
Custom KPIs for different goals
Reports for both managers and agents
Easy sharing and export options
Data checks for accuracy
Teams using Cue often find it easier to make customers happy and help agents do better. The platform’s insights help businesses make better choices.
Zendesk
Zendesk gives teams strong analytics and reporting tools. The platform tracks important numbers, like first reply time and first contact resolution. These numbers show how fast agents answer and how often they fix problems on the first try. Zendesk customer support software gives both live and old data, so teams can see what is happening now and what happened before.
In addition to analytics reporting and analytics, Zendesk offers comprehensive, advanced, and AI-powered tools that provide real-time, historical, and detailed insights into customer interactions, workforce management, and service quality. This goes beyond basic reporting capabilities that some competitors provide, giving businesses deeper insights to improve performance.
Managers can set up dashboards the way they like. They can make charts for trends, SLA performance, or agent work. Agents can also see their stats, like call quality and average handle time.
Zendesk checks data with audits and other sources to keep it right. This helps everyone trust the reports. Charts and summaries help teams not feel lost in too much information.
Customisation & workflows
Cue
Cue lets teams set up customer service how they like. The platform has a drag-and-drop builder for workflows. Anyone can make or change automated flows without coding. Teams can set up new processes in minutes, not days. They can change chatbots, routing rules, and message templates with a few clicks.
Customisation in Cue is easy to use. Teams can change the chat widget to match their brand. They can add logos, colours, and custom greetings. The shared inbox helps agents organise tickets by tags, status, or channel. This helps everyone keep track of their work.
Cue’s workflow tools help businesses automate boring tasks. For example, a team can send a WhatsApp message when an order ships. They can also set up reminders or follow-ups with triggers. These automations save time and stop mistakes.
The platform supports custom fields and templates, so every business can collect the information they need.
Key benefits of Cue’s customisation:
Low-code workflow builder
Easy branding and chat widget changes
Quick setup for automation and triggers
Flexible ticket organisation
Seamless integration with business apps
Teams using Cue often feel more in control. They can change their support as their business grows, without extra costs or waiting.
Zendesk
Zendesk gives deep customisation for those who need it. The platform lets admins build complex workflows with triggers, macros, and automation. Teams can set up detailed rules for ticket routing, escalations, and notifications. This is good for organisations with strict processes. Some advanced features in Zendesk require manual setup and configuration, which may involve additional user intervention.
Customising Zendesk can take a while. Many features need technical knowledge or help from IT. Some teams use developers to build advanced workflows or connect other apps. The platform supports branding changes, but these may need extra steps.
Zendesk customer support software has a marketplace with many integrations. Teams can add apps for reporting, analytics, or communication. The system allows custom fields, forms, and templates. This helps businesses collect the right data and follow their own rules.
Highlights of Zendesk’s customisation:
Advanced workflow automation with triggers and macros
Detailed ticket routing and escalation rules
Large app marketplace for integrations
Custom fields and forms for data collection
Branding options with some technical setup
Security & compliance
Cue
Cue makes sure customer data is always safe. The platform uses strong encryption to protect data when it moves and when it stays on servers. Every chat, file, and message is kept secure. Cue follows strict privacy laws like GDPR, so businesses know their information is private. Cue is committed to data protection by combining advanced technical safeguards with strict compliance standards to ensure user privacy and security.
Teams can choose who sees important data. Managers decide who can look at, change, or remove chats and customer details. Cue keeps a record of every action. This means you can check who did something and when.
Cue’s services are in safe data centres. These places have guards and checks all day and night. The company tests security often to find and fix problems. Cue also has two-factor authentication, which adds extra safety for users.
Here’s a quick look at Cue’s security features:
Feature | Details |
---|---|
Data encryption | End-to-end, in transit and at rest |
GDPR compliance | Yes |
User roles & permissions | Granular control for teams |
Audit logs | Full tracking of all actions |
Secure hosting | Certified data centres, 24/7 monitoring |
Two-factor authentication | Supported |
Cue’s way of working helps businesses feel calm. They know customer data is safe and following the rules is easy.
Zendesk
Zendesk also keeps security and compliance as a top priority. The platform uses encryption for all data, whether moving or stored. Zendesk supports GDPR and other privacy rules around the world. Zendesk’s data protection protocols include strict compliance standards and technical safeguards to ensure user privacy and security. Big companies pick Zendesk because it has a good history with sensitive data.
Admins can set up who can do what in the system. Zendesk customer support software keeps logs, so managers can see every action. The platform has single sign-on and two-factor authentication, making it harder for the wrong people to get in.
Zendesk’s services are in safe, certified data centres. The company checks security often and updates things when needed. It also gives proof of compliance for businesses that need to show regulators.
Here’s a summary of Zendesk’s security features:
Data encryption at rest and in transit
GDPR and international compliance support
Advanced user permissions and audit logs
Single sign-on and two-factor authentication
Secure, certified hosting with regular audits
Both platforms keep data safe and help with compliance. Cue is easy to set up and control, so any business can stay safe and follow the law.
Scalability & flexibility
Cue
Cue lets businesses grow as much as they want. The platform changes as teams get bigger. You can add new AI agents, channels, or even whole departments. Start-ups and growing companies find that Cue works for them from the start. It keeps working well as they get bigger. Adding new users or channels is quick and easy. You do not need tech help or lots of time to set it up.
Cue’s design is flexible, so teams can change things fast. You can update workflows, and chatbots, or start new campaigns in minutes. The drag-and-drop builder helps anyone change how things work. If a company wants to use WhatsApp, Messenger, or webchat, they can add them right away. Cue does not force teams to use one way of working. Teams can try new ideas, make changes, and see what happens quickly.
Many businesses pick Cue because it grows with them. Shops, insurance companies, and ISPs have all made their support bigger using Cue. The platform helps with busy times, new products, and sudden growth.
Key points for Cue’s scalability and flexibility:
Add or remove users and channels right away
Change workflows and automation quickly
Low coding help needed to grow
Handles lots of chats easily
Works well for enterprise and scale-up teams
Cue’s way gives businesses control. They can change fast, work well, and keep customers happy as they grow.
Zendesk
Zendesk is known for helping all types of companies. The platform works well for large teams and tricky setups. Companies can add many agents and manage support in different places. Zendesk customer support software has advanced features for those who need strict rules and detailed reports.
Growing with Zendesk often needs more setup and planning. Adding new channels or workflows might need tech skills or IT help. The platform has lots of options, but this can make changes take longer. Some businesses think it takes time to make Zendesk fit new needs.
Zendesk’s system works for companies all over the world. It is good for those with strict rules or who work in many countries. The platform can handle lots of tickets and tricky routing.
When comparing how Zendesk stacks up against other customer support software solutions, it stands out for its scalability and wide range of features, making it a strong choice for businesses with complex support needs.
Highlights of Zendesk’s scalability:
Works for big teams and start-ups
Advanced features for tricky workflows
A strong system for lots of tickets
May need tech help for the change
Integrations
Cue
Cue makes it easy to connect with other business tools. The platform links straight to popular channels and apps. This helps teams work faster and smarter. Cue connects with WhatsApp, Messenger, and Instagram. Agents can chat with customers on their favourite platforms. It also works with HubSpot, Slack, Shopify, and other tools. Sales, marketing, and support teams can share info without changing screens. Cue’s AI tools further enhance efficiency by streamlining workflows and providing real-time insights across all integrated platforms.
Here are some top things about Cue’s integrations:
Multichannel messaging: WhatsApp, Messenger and webchat all in one place.
Business app integrations: HubSpot, Slack, Shopify, and more.
No-code setup: Teams can connect many apps without technical skills.
Custom API: Build unique workflows or link with in-house systems.
Real-time sync: Customer data updates instantly across platforms.
Cue’s way means businesses spend less time setting up. They spend more time helping customers. The platform grows with the company. Adding new channels or tools never slows things down.
Zendesk
Zendesk is known for having lots of integrations. The platform works with over 1,500 third-party apps and APIs. This gives businesses many choices. Companies can connect Zendesk with tools like JIRA and time-tracking apps. This helps big organisations build support systems for tricky needs.
Zendesk customer support software includes more than 1,000 integrations in its support plans. Teams can add new features or link with business tools easily. The Zendesk Marketplace has everything from analytics to e-commerce. Zendesk also offers plug-and-play integrations, allowing for quick setup with other platforms without the need for custom development. Businesses can build a system that fits their work.
Here’s a quick comparison table:
Integration Feature | Cue | Zendesk |
---|---|---|
Messaging channels | WhatsApp, Messenger, and webchat | Email, chat, phone, social |
Business app integrations | HubSpot, Slack, Shopify, and more. Custom integrations are available. | JIRA, time-tracking, 1,500+ apps |
API access | Yes, easy to use | Yes, advanced |
Marketplace | Focused, practical integrations | Extensive, 1,500+ apps |
Setup complexity | Low-code, quick | May need technical skills |
Pricing comparison
Zendesk vs Cue pricing table
Picking a customer service platform often depends on price. Most businesses want something that fits their budget now and later. Zendesk and Cue have very different ways of setting prices. This can really change how much you pay in the end.
Zendesk uses a tiered pricing model for each agent. Each plan gives more features, but the price goes up as you add more people or tools. For example, Zendesk’s basic plan starts at $19 per agent each month if you pay yearly. The higher plans, like Professional or Enterprise, can cost $99 or more per agent. If you want the full Customer Service Suite, prices start at $55 and go up to $115 per agent each month. Add-ons, like a knowledge base or AI, cost extra. These extras can make the total price much higher than it first seems.
Cue is different and has a clear, all-in-one price. Businesses get main features like live chat, chatbots, messaging, and automation. There are no hidden costs or pricey add-ons. The price changes with how much you use it, not with every new agent or channel. This makes it easy to plan your budget and stops surprises as you grow.
Here’s a side-by-side look at how Zendesk and other platforms set their prices:
Provider | Plan type | Plan name | Price (per agent/user/month) | Notes on features and add-ons |
---|---|---|---|---|
Zendesk | Support-only Plans | Team | $19 (annual billing) | Basic support features |
Zendesk | Support-only Plans | Professional | $49 | Mid-tier support |
Zendesk | Support-only Plans | Enterprise | $99 | Advanced support |
Zendesk | Customer Service Suite | Suite Team | $55 (annual billing) | More features, higher price |
Zendesk | Customer Service Suite | Suite Growth | $89 (annual billing) | Advanced features |
Zendesk | Customer Service Suite | Suite Professional | $115 (annual billing) | High-tier plan |
Cue | Base Plans | Basic | £15/per user/month (Single sign-on) | All-inclusive, essential features included |
Cue | Base Plans | Pro | £15/per user/month (Single sign-on) | Adds advanced supervision and security |
Cue | Base plans | Pro+ | £15/per user/month (Single sign-on) | Optional AI support add-on |
Cue | Base plans | Enterprise | £15/per user/month (Single sign-on) | Enterprise features and onboarding with advanced features |
Brands that choose Cue over Zendesk
Many companies have moved from Zendesk to Cue. They wanted quicker replies, better automation, and more control. Here are three brands that switched and saw real changes.
1. Payflex case study
Payflex is a top payment provider. They needed to answer customer questions quickly. The team wanted less manual work and happier customers. After moving to Cue, Payflex noticed big improvements.
The team used Cue’s shared inbox for all chats from WhatsApp, Messenger, and webchat.
Chatbots answered easy questions, so agents could help with harder ones.
Payflex made replies over 40% faster. Customers got answers in minutes, not hours.
Support costs went down because automation did simple jobs.
“Cue’s AI agents have reduced our cost per resolution, sped up customer support resolution times, and freed up our support team.” — Chris Olsen, Payflex Operations Manager
2. Pace Car Rental case study
Pace Car Rental wanted better customer service. They also wanted agents to manage bookings more easily. They picked Cue because it was simple to set up and had strong automation.
Agents used the unified inbox to see every message in one place.
Automated workflows sent booking confirmations and reminders on WhatsApp.
The team missed 60% fewer messages. Customers always got updates on time.
Pace Car Rental’s customer satisfaction scores went up. They also got more repeat bookings.
“It's been exciting and clear to see how Cue has played a role in how we have grown as a business." - Darren Young, Brand Marketing Manager
3. Hollard case study
Hollard is a big insurance provider. They had lots of claims and policy questions. They needed a platform that could grow and automate replies.
Cue’s chatbots answered claims questions all day and night.
The team used analytics to spot trends and make the service better.
Hollard replied five times faster. They kept a minimum response rate of 35%, even when busy.
Automation made agents’ jobs easier, so they could focus on tricky claims.
Table: Key Results After Switching to Cue
Brand | Faster replies | Lower costs | Higher satisfaction | Automation impact |
---|---|---|---|---|
Payflex | ✔️ | ✔️ | ✔️ | Chatbots, shared inbox |
Pace Car Rental | ✔️ | ✔️ | ✔️ | Automated workflows |
Hollard | ✔️ | ✔️ | ✔️ | 24/7 chatbots |
Cue - Choosing the right solution
Cue is great for businesses that want things done fast. Teams can start using it in just a few minutes. The design looks new and is simple to use. Agents see all messages in one place. It does not matter if the message is from WhatsApp, Messenger, or webchat. This shared inbox means no message is missed, so customer interactions and customer enquiries are managed efficiently. Customers get answers quickly.
The agent workspace gives support agents a unified view to handle customer queries and customer interactions across all channels. This helps agents respond faster and manage multiple customer enquiries without confusion. The workspace is designed to boost agent efficiency and improve the overall customer experience.
Anyone can make chatbots or change how things work without coding. The drag-and-drop tools help teams change their work as they grow. Cue’s automation does easy jobs, so agents help with harder problems and can focus on meeting customer needs.
Prices are easy to understand. Companies pay for what they use. There are no hidden fees or confusing extras. This helps companies plan their money and avoid surprises. Cue also connects with various business apps and tools. Teams can link these apps in a few clicks. All their data stays up to date.
Managers use Cue’s analytics to measure customer service performance, track agent productivity, and understand customer needs. They can check which agents reply fastest. They see which channels customers use most. They find out where to get better. Cue enables teams to deliver exceptional support by streamlining customer queries and customer interactions. Cue’s support team helps new users and gives advice for each business type.
Here is a quick table to help you choose the right platform:
Criteria | Cue | Zendesk customer support software |
---|---|---|
Best for | Start-ups, scale-ups, SMBs, and enterprises | Large enterprises with complex workflows |
Setup & onboarding | Fast, intuitive, no coding needed | More complex, and may need admin resources |
Automation & workflows | Easy, low-code, flexible | Powerful, but the setup can be complex |
Customisation | Drag-and-drop, simple branding | Highly customisable, needs technical skills |
Agent experience (UI/UX) | Modern, easy to learn | Feature-rich, steeper learning curve |
Reporting & analytics | Clear, live dashboards | Deep, highly customisable |
Pricing transparency | Simple, usage-based | Complex, modular add-ons |
Integrations | WhatsApp, HubSpot, Slack, Shopify, and more | 1,500+ apps, advanced marketplace |
Conclusion
Whether you’re aiming to improve first-contact resolution rates, boost customer satisfaction, or scale support with minimal overhead, Cue offers automation, insights, and multichannel reliability to support growth and elevate customer experiences. Cue helps businesses provide exceptional support and improve customer satisfaction.
If you’re looking to simplify service operations while delivering consistent, intelligent conversations, Cue is built to move your business forward. Get a free demo today and get your team to deliver customer service more effectively.
Choosing between Zendesk and Cue depends on what you prioritise most. Zendesk customer support software is well-suited for complex companies, offering robust ticketing systems and multiple channels for customer communication. Cue excels in automation and seamless communication across channels, enabling teams to engage with customers swiftly through chat and messaging.
Many businesses now favour AI-driven personalisation, with 88% of leaders recognising its critical role in customer experience. Cue empowers teams with enhanced control and swift, AI-driven resolutions for even the highest volumes of customer enquiries, fundamentally improving efficiency and response time.
Zendesk offers customer support software well-regarded for its vast integration ecosystem and powerful self-service knowledge base. Cue is built to deliver proactive automation, intelligent AI and unparalleled speed, which are key to an exceptional customer journey.
Below is an at-a-glance comparison of Zendesk vs Cue, highlighting their key features, capabilities, and overall performance for quick decision-making.
Quick comparison table
Key differences and features table
It can be hard to pick between Zendesk and Cue. A simple table can make it easier. This table shows how both platforms compare on important features for businesses.
Feature | Zendesk customer support software | Cue |
---|---|---|
Core focus | Ticketing, email, and call centre support | Automation, live chat, AI chatbots, multichannel messaging and ticketing |
Ease of use | It can be complex for new users | Simple, intuitive, quick to set up |
Automation & AI | Chatbots, AI Agents and voice | Advanced AI, no-code chatbots, and smart routing |
Multichannel support | Email, chat, phone, social media | WhatsApp, webchat, and social media |
Shared inbox | Yes, but can feel siloed | Unified inbox for all channels, conversation types, and real-time updates |
Customisation | Extensive, but may need technical skills | Easy, drag-and-drop, no coding needed |
Integrations | 1000+ apps, strong API | Deep integration with WhatsApp, HubSpot, Slack, Shopify and other tools |
Analytics & reporting | Detailed, but can be overwhelming | Clear, actionable insights, easy to understand |
Knowledge base | Robust, traditional help centre | Self-service, chatbot-powered FAQs, and easy updates with AI |
Pricing | Tiered, can get expensive | Transparent, cost-effective, and scales with you |
Customer support | 24/7, but sometimes slow | Fast, personal, industry-specific expertise |
Best for | Large enterprises, complex teams | B2C service providers, especially Automotive, Retail, Real Estate, Travel & Leisure, and Education |
Free trial/demo | Yes (limited features compared to the full version) | No, tailored industry demo |
Tip: Cue’s automation and multichannel tools help teams reply quickly. This keeps customers happy, even when things get busy.
Platform overview
Cue platform
Cue is a modern customer service platform built to help businesses move fast, stay personal, and meet customers where they are.
It offers a comprehensive toolbox that goes far beyond “Live Chat, Chatbots and Webchat.” Here’s a clearer breakdown:
Live chat & shared inbox: Manage customer conversations across WhatsApp, Messenger and web chat from a unified inbox. This centralised view ensures fast routing and response, while built‑in automations reduce manual workforce management. Cue’s real-time chat capabilities enable instant communication with customers, improving response speed and customer satisfaction.
No‑Code chatbot builder: Build intelligent bots without writing code. Use visual flows to qualify leads, pull real-time quotes, and hand them off to agents as needed. These chatbots work across the web and messaging apps.
AI Agents: Cue’s AI agents are a step up from traditional bots. They’re trained on your website, FAQs and documents and can resolve 80%+ of queries automatically, instantly and 24/7. You only pay per successful resolution.
Broadcast & campaign tools: Send targeted messages like updates, reminders, verifications, or promotional offers via WhatsApp and other channels, with tools for audience segmentation and compliance.
Analytics & workflow automation: Monitor ticket volumes, resolution times, channel breakdowns and agent performance through a single dashboard. Use automation rules (Flows) and message templates to streamline recurring tasks.
The core of Cue lies in its multichannel, AI‑driven approach: everything from WhatsApp and chatbots to broadcasts and analytics is integrated into a single platform. It’s built so teams can automate the simple and focus on what matters most. Cue also offers plug-and-play integrations for quick and seamless connectivity with other business tools, allowing teams to get started without custom development.
Zendesk platform
Zendesk customer support software is popular with many companies. It helps them manage lots of customer requests. Zendesk started as a help desk tool. Now it is a full customer service suite. Its main focus is ticketing, email, and call centre support.
Zendesk's features include a ticketing system, knowledge base, live chat, and phone support. The platform helps big teams track, assign, and fix customer issues. Zendesk customer support software is good for businesses with complex support needs and many agents.
The marketplace has hundreds of integrations. This lets companies connect with other business tools. The platform is known for detailed reports and customisation. Some users think it takes time to learn and set up, especially for small teams.
Ease of use
Cue
Cue is easy for teams to use. It is user-friendly and features an intuitive interface, making it easy for anyone to use. You can start using it in just a few minutes. The interface looks modern and is simple to understand. All chats are in one shared inbox, so you never get lost. You do not need to know how to code to set up chatbots, live chat or AI Agents. Anyone can make automated flows by dragging and dropping. This means you do not need to hire tech experts or spend ages learning.
It is easy to find your way around. Every feature is where you expect it to be. You can switch between WhatsApp, Messenger, webchat and AI Agents with one tap. Cue has guides that show new users each step. Even people who have never used customer support software can get adjusted quickly. There are ready-made templates for common questions, which save time and help avoid mistakes.
Zendesk
Zendesk customer support software tries to make hard support jobs easier for big teams. The dashboard can be changed, so users can move widgets and numbers around. Agents work in one place, where email, chat, and phone support all show up together. This helps teams handle many channels at the same time.
Admins can give roles, set permissions, and change branding with a few clicks. These tools make setup and daily work quicker. But some people think there are too many choices at first. Learning to use Zendesk can be hard, especially for small teams or beginners.
Zendesk customer support software has guides and a knowledge base to help users learn. Still, some jobs might need tech skills or extra lessons. Big companies often get the most from Zendesk’s setup, as they have staff to handle setup and changes.
Automation & AI
Cue
Cue embeds automation and AI deeply across the platform, enabling teams to build intelligent bots, workflows, and AI agents without writing a single line of code:
Low‑code chatbot & flows builder
Anyone can launch a chatbot in minutes using visual flows. These bots field FAQs, gather leads, automate sales processes, and escalate complex queries to agents seamlessly. All channels, WhatsApp, Messenger, and webchat are supported across the board.
Cue's automation capabilities streamline routine support tasks like ticket routing and prioritisation, allowing your team to focus on more complex customer interactions.
AI-driven routing & ticket deflection
Cue’s AI analyses incoming chats and auto-routes them to the correct person or bot, reducing friction and speeding up response times. This system continually learns from every interaction, improving accuracy over time.
Automated notifications & reminders
From order updates and payment reminders to security codes and account alerts, Cue delivers automated messages across WhatsApp, Messenger, and webchat. This frees agents to handle more complex issues.
AI Agents
Powered by generative AI and trained on your content (web pages, PDFs, DOCs), Cue’s AI Agents can resolve up to 80%+ of queries automatically, 24/7, with customers only charged per successful resolution. Cue’s AI Agents provide instant answers to customer queries, enhancing customer service efficiency. This boosts agent efficiency.
Here is a quick look at how Cue’s automation and AI help:
Performance aspect | Measurable data/improvement | Description |
---|---|---|
Agent handling time | Up to 40% reduction | AI does boring jobs and sends chats to the right agent. |
Customer satisfaction | 25-35% improvement | Personal replies and fast answers keep customers happy. |
Cost-effective scaling | Big savings | Automation lets teams handle more chats without hiring more people. |
Data-driven Insights | Useful analytics | Teams learn what works and get better every week. |
Zendesk
Zendesk customer support software uses automation to help big teams. It helps them manage lots of tickets. The platform can auto-assign tickets and send canned replies. It also checks how well agents do their jobs. Zendesk’s AI tracks how fast agents reply and how many tickets they close. It also checks if the answers are clear. These scores help teams see what needs work.
Zendesk’s AI can send tickets to the right department. It also suggests answers from the knowledge base. This helps agents reply faster to common questions. The platform’s automation is good for companies with lots of tickets and tricky workflows.
Many businesses using Zendesk see real improvements. Some companies report up to 40% faster handling times. They also see a 25-35% rise in customer happiness. AI-powered automation helps teams support more people without hiring more agents. Some firms, like Netwealth, fix 99% of calls with just one reply. Wyze Labs cut its first reply time from a week to just one hour.
Ticketing & case management
Cue
Cue uses a new way for ticketing and case management. All customer messages from WhatsApp, Messenger, and webchat go into one shared inbox. Teams always see every chat, so no conversation gets lost. Agents watch chats as they happen and can reply fast to keep customers happy.
Ticket routing in Cue happens by itself. The system sends each case to the right person or team using set rules. No one needs to sort tickets by hand. This saves time and stops mistakes.
Cue’s platform keeps all customer details and chat history together. Agents can quickly see old chats, notes, and contact info. This helps them give personal and correct answers. If a case needs more help, agents can tag it, add notes, or send it to another team member with ease.
Cue’s ticket management features let teams organise responses efficiently, collaborate within tickets, and use automation tools to streamline support. Agents can also filter tickets by status, priority, or assignee, making it easy to organise and save ticket views for improved workflow efficiency.
The platform also does simple jobs automatically. For example, Cue can send order updates or reminders without an agent. Teams can check every ticket’s status and see which ones need quick action. The dashboard is clear, so it is easy to spot patterns and make the service better.
Key benefits of Cue’s ticketing:
Unified inbox for all channels
Automatic ticket routing and assignment
Full customer history and profiles
Easy tagging, notes, and reassignment
Automation for routine updates and reminders
Real-time tracking and clear dashboards
Zendesk
Zendesk customer support software is known for strong ticketing and case management. It uses a classic ticketing system. Every customer request becomes a ticket that agents follow from start to finish. Zendesk can also automatically create tickets from customer enquiries, streamlining the support process.
Zendesk lets users make custom workflows. Tickets can be given to others, made urgent, or joined together. Zendesk's priority settings help teams manage and prioritise urgent issues efficiently. Agents can add tags, notes, and files to each case. The system uses service level agreements (SLAs), so teams can check how fast they reply and if they meet goals.
The platform gives detailed reports. Managers can see how many tickets come in, how fast agents reply, and which problems take the longest. Zendesk customer support software also links with many business tools.
However, some users think Zendesk’s ticketing is hard to use. Making custom workflows or automation might need tech skills. Small teams may feel there are too many choices.
Zendesk’s ticketing highlights:
Traditional ticketing system with full tracking
Custom workflows and SLAs
Detailed reporting and analytics
Integration with many business tools
Good for large teams and complex support needs
Multichannel support
Cue
Cue puts all customer chats in one place. Teams can talk to customers on WhatsApp, Messenger, and webchat. Cue enables support across different communication channels, ensuring seamless customer engagement across various platforms. Every message goes into one inbox, so agents do not miss anything. It is easy to switch between channels. Agents answer from one screen, even if a customer moves from webchat to WhatsApp during a conversation.
Businesses use Cue to reach customers where they already are. Someone might start a chat on Facebook Messenger and then send another message on WhatsApp. Cue keeps the whole conversation history together. This helps agents give personal answers, no matter which channel the customer uses.
Adding new channels in Cue is quick and easy. You do not need IT help or coding skills. Teams can add or remove different channels as their business changes. Cue also lets you send updates or offers to many channels at once. This saves time and keeps customers updated.
Here’s what makes Cue’s multichannel support special:
One inbox for WhatsApp, Messenger, and webchat
Easy switching between channels for everyone
Fast setup for new channels, no coding needed
Send messages to many channels at the same time
Full chat history, even if customers change platforms
Teams using Cue reply faster and make customers happier. They spend less time looking for messages and more time fixing problems.
Zendesk
Zendesk gives strong multichannel support, especially for big teams. Agents can handle email, chat, phone, and social media from one dashboard. Many users like Zendesk for this, giving it a score of 4.4 out of 5 in reviews. The platform brings different tools together, so teams can manage all channels without leaving Zendesk.
Zendesk customer support software lets businesses set rules for sending messages from each channel. Agents see tickets from email, live chat, or Facebook, all in one place. This helps big teams keep track of many chats at once.
Some users say Zendesk’s multichannel tools are hard to use at first. There are lots of settings, and adding new channels can take more steps. Still, Zendesk’s platform helps teams handle lots of support requests.
Works with email, chat, phone, and social media
One dashboard for all channels
Custom rules for sending and sorting tickets
Users rate Zendesk highly for multichannel support
Knowledge base & self-service
Cue
The platform uses AI-powered chatbots and a smart knowledge base. Customers can ask questions in their own words. The system understands what they mean and gives the right answer fast. This means fewer tickets go to the inbox. Agents can then spend more time on harder problems.
Cue’s knowledge base is simple to change. Teams can add, edit, or delete articles in just seconds. No coding or special skills are needed. The chatbot finds answers from the knowledge base. Customers get help right away, even at night or on weekends. This 24/7 support keeps customers happy and takes stress off staff.
Cue’s self-service tools use natural language processing and machine learning. The system learns from every chat, so answers get better over time. Businesses spend less money and see happier customers. The platform lets teams add videos, pictures, or PDFs to help articles. This makes instructions easier to see and follow.
Key benefits of Cue’s knowledge base:
AI-powered and always ready to help
Simple to update and manage
Cuts down on tickets and agent work
Supports videos and pictures for a better answer
Customers find answers when they need them. Teams get fewer repeat questions and more time for important work.
Zendesk
Zendesk has a strong knowledge base and self-service portal. The platform helps big teams keep help articles, FAQs, and guides in one place. Customers can search for answers or look through topics. Zendesk’s AI suggests articles based on what the customer asks, making self-service work better. Zendesk also offers community forums for peer-to-peer support and uses semantic search to provide more accurate, context-aware information retrieval.
Many companies have seen good results with Zendesk’s self-service tools. HeliosX cut staff costs by half and saw a 7% rise in happy customers. Missouri Star Quilt Company answered 95% of calls and reached 97% customer satisfaction. Thinkific agents fixed more tickets each day because of easy workflows and a simple interface.
Zendesk’s knowledge base is best for companies with lots of content and tricky support needs. The system’s smart content tools and AI suggestions help everyone find answers quickly.
Highlights of Zendesk’s knowledge base:
Advanced AI for article tips and updates
Huge library of integrations
Proven to cut costs and make customers happier
Grows with big teams and many channels
Analytics & reporting
Cue
The platform shows live data, so everyone knows what is going on. Cue’s dashboard is easy to use and has charts and the most important information for efficiency. This makes it simple to spot patterns and act fast.
Teams can watch vital numbers, like first call resolution and average handle time. They can also check customer satisfaction. Cue lets users set goals for reports that fit their business. For example, a manager might want to know how quickly agents reply or how many chats are solved right away. Agents can look at their own stats, such as how many tickets they finish each day.
Cue’s reports update as things happen. If a customer leaves a chat, the system notes it straight away. This helps teams find problems, like lots of people leaving chats, before it gets worse. Managers can also see trends each week or month, which helps with planning and training.
The platform makes reports for different people. Managers get big overviews, while agents see details about their own work. Cue makes sharing these reports easy. The system checks the data, so everyone can trust the numbers.
Key features of Cue’s analytics:
Live dashboards with clear charts
Custom KPIs for different goals
Reports for both managers and agents
Easy sharing and export options
Data checks for accuracy
Teams using Cue often find it easier to make customers happy and help agents do better. The platform’s insights help businesses make better choices.
Zendesk
Zendesk gives teams strong analytics and reporting tools. The platform tracks important numbers, like first reply time and first contact resolution. These numbers show how fast agents answer and how often they fix problems on the first try. Zendesk customer support software gives both live and old data, so teams can see what is happening now and what happened before.
In addition to analytics reporting and analytics, Zendesk offers comprehensive, advanced, and AI-powered tools that provide real-time, historical, and detailed insights into customer interactions, workforce management, and service quality. This goes beyond basic reporting capabilities that some competitors provide, giving businesses deeper insights to improve performance.
Managers can set up dashboards the way they like. They can make charts for trends, SLA performance, or agent work. Agents can also see their stats, like call quality and average handle time.
Zendesk checks data with audits and other sources to keep it right. This helps everyone trust the reports. Charts and summaries help teams not feel lost in too much information.
Customisation & workflows
Cue
Cue lets teams set up customer service how they like. The platform has a drag-and-drop builder for workflows. Anyone can make or change automated flows without coding. Teams can set up new processes in minutes, not days. They can change chatbots, routing rules, and message templates with a few clicks.
Customisation in Cue is easy to use. Teams can change the chat widget to match their brand. They can add logos, colours, and custom greetings. The shared inbox helps agents organise tickets by tags, status, or channel. This helps everyone keep track of their work.
Cue’s workflow tools help businesses automate boring tasks. For example, a team can send a WhatsApp message when an order ships. They can also set up reminders or follow-ups with triggers. These automations save time and stop mistakes.
The platform supports custom fields and templates, so every business can collect the information they need.
Key benefits of Cue’s customisation:
Low-code workflow builder
Easy branding and chat widget changes
Quick setup for automation and triggers
Flexible ticket organisation
Seamless integration with business apps
Teams using Cue often feel more in control. They can change their support as their business grows, without extra costs or waiting.
Zendesk
Zendesk gives deep customisation for those who need it. The platform lets admins build complex workflows with triggers, macros, and automation. Teams can set up detailed rules for ticket routing, escalations, and notifications. This is good for organisations with strict processes. Some advanced features in Zendesk require manual setup and configuration, which may involve additional user intervention.
Customising Zendesk can take a while. Many features need technical knowledge or help from IT. Some teams use developers to build advanced workflows or connect other apps. The platform supports branding changes, but these may need extra steps.
Zendesk customer support software has a marketplace with many integrations. Teams can add apps for reporting, analytics, or communication. The system allows custom fields, forms, and templates. This helps businesses collect the right data and follow their own rules.
Highlights of Zendesk’s customisation:
Advanced workflow automation with triggers and macros
Detailed ticket routing and escalation rules
Large app marketplace for integrations
Custom fields and forms for data collection
Branding options with some technical setup
Security & compliance
Cue
Cue makes sure customer data is always safe. The platform uses strong encryption to protect data when it moves and when it stays on servers. Every chat, file, and message is kept secure. Cue follows strict privacy laws like GDPR, so businesses know their information is private. Cue is committed to data protection by combining advanced technical safeguards with strict compliance standards to ensure user privacy and security.
Teams can choose who sees important data. Managers decide who can look at, change, or remove chats and customer details. Cue keeps a record of every action. This means you can check who did something and when.
Cue’s services are in safe data centres. These places have guards and checks all day and night. The company tests security often to find and fix problems. Cue also has two-factor authentication, which adds extra safety for users.
Here’s a quick look at Cue’s security features:
Feature | Details |
---|---|
Data encryption | End-to-end, in transit and at rest |
GDPR compliance | Yes |
User roles & permissions | Granular control for teams |
Audit logs | Full tracking of all actions |
Secure hosting | Certified data centres, 24/7 monitoring |
Two-factor authentication | Supported |
Cue’s way of working helps businesses feel calm. They know customer data is safe and following the rules is easy.
Zendesk
Zendesk also keeps security and compliance as a top priority. The platform uses encryption for all data, whether moving or stored. Zendesk supports GDPR and other privacy rules around the world. Zendesk’s data protection protocols include strict compliance standards and technical safeguards to ensure user privacy and security. Big companies pick Zendesk because it has a good history with sensitive data.
Admins can set up who can do what in the system. Zendesk customer support software keeps logs, so managers can see every action. The platform has single sign-on and two-factor authentication, making it harder for the wrong people to get in.
Zendesk’s services are in safe, certified data centres. The company checks security often and updates things when needed. It also gives proof of compliance for businesses that need to show regulators.
Here’s a summary of Zendesk’s security features:
Data encryption at rest and in transit
GDPR and international compliance support
Advanced user permissions and audit logs
Single sign-on and two-factor authentication
Secure, certified hosting with regular audits
Both platforms keep data safe and help with compliance. Cue is easy to set up and control, so any business can stay safe and follow the law.
Scalability & flexibility
Cue
Cue lets businesses grow as much as they want. The platform changes as teams get bigger. You can add new AI agents, channels, or even whole departments. Start-ups and growing companies find that Cue works for them from the start. It keeps working well as they get bigger. Adding new users or channels is quick and easy. You do not need tech help or lots of time to set it up.
Cue’s design is flexible, so teams can change things fast. You can update workflows, and chatbots, or start new campaigns in minutes. The drag-and-drop builder helps anyone change how things work. If a company wants to use WhatsApp, Messenger, or webchat, they can add them right away. Cue does not force teams to use one way of working. Teams can try new ideas, make changes, and see what happens quickly.
Many businesses pick Cue because it grows with them. Shops, insurance companies, and ISPs have all made their support bigger using Cue. The platform helps with busy times, new products, and sudden growth.
Key points for Cue’s scalability and flexibility:
Add or remove users and channels right away
Change workflows and automation quickly
Low coding help needed to grow
Handles lots of chats easily
Works well for enterprise and scale-up teams
Cue’s way gives businesses control. They can change fast, work well, and keep customers happy as they grow.
Zendesk
Zendesk is known for helping all types of companies. The platform works well for large teams and tricky setups. Companies can add many agents and manage support in different places. Zendesk customer support software has advanced features for those who need strict rules and detailed reports.
Growing with Zendesk often needs more setup and planning. Adding new channels or workflows might need tech skills or IT help. The platform has lots of options, but this can make changes take longer. Some businesses think it takes time to make Zendesk fit new needs.
Zendesk’s system works for companies all over the world. It is good for those with strict rules or who work in many countries. The platform can handle lots of tickets and tricky routing.
When comparing how Zendesk stacks up against other customer support software solutions, it stands out for its scalability and wide range of features, making it a strong choice for businesses with complex support needs.
Highlights of Zendesk’s scalability:
Works for big teams and start-ups
Advanced features for tricky workflows
A strong system for lots of tickets
May need tech help for the change
Integrations
Cue
Cue makes it easy to connect with other business tools. The platform links straight to popular channels and apps. This helps teams work faster and smarter. Cue connects with WhatsApp, Messenger, and Instagram. Agents can chat with customers on their favourite platforms. It also works with HubSpot, Slack, Shopify, and other tools. Sales, marketing, and support teams can share info without changing screens. Cue’s AI tools further enhance efficiency by streamlining workflows and providing real-time insights across all integrated platforms.
Here are some top things about Cue’s integrations:
Multichannel messaging: WhatsApp, Messenger and webchat all in one place.
Business app integrations: HubSpot, Slack, Shopify, and more.
No-code setup: Teams can connect many apps without technical skills.
Custom API: Build unique workflows or link with in-house systems.
Real-time sync: Customer data updates instantly across platforms.
Cue’s way means businesses spend less time setting up. They spend more time helping customers. The platform grows with the company. Adding new channels or tools never slows things down.
Zendesk
Zendesk is known for having lots of integrations. The platform works with over 1,500 third-party apps and APIs. This gives businesses many choices. Companies can connect Zendesk with tools like JIRA and time-tracking apps. This helps big organisations build support systems for tricky needs.
Zendesk customer support software includes more than 1,000 integrations in its support plans. Teams can add new features or link with business tools easily. The Zendesk Marketplace has everything from analytics to e-commerce. Zendesk also offers plug-and-play integrations, allowing for quick setup with other platforms without the need for custom development. Businesses can build a system that fits their work.
Here’s a quick comparison table:
Integration Feature | Cue | Zendesk |
---|---|---|
Messaging channels | WhatsApp, Messenger, and webchat | Email, chat, phone, social |
Business app integrations | HubSpot, Slack, Shopify, and more. Custom integrations are available. | JIRA, time-tracking, 1,500+ apps |
API access | Yes, easy to use | Yes, advanced |
Marketplace | Focused, practical integrations | Extensive, 1,500+ apps |
Setup complexity | Low-code, quick | May need technical skills |
Pricing comparison
Zendesk vs Cue pricing table
Picking a customer service platform often depends on price. Most businesses want something that fits their budget now and later. Zendesk and Cue have very different ways of setting prices. This can really change how much you pay in the end.
Zendesk uses a tiered pricing model for each agent. Each plan gives more features, but the price goes up as you add more people or tools. For example, Zendesk’s basic plan starts at $19 per agent each month if you pay yearly. The higher plans, like Professional or Enterprise, can cost $99 or more per agent. If you want the full Customer Service Suite, prices start at $55 and go up to $115 per agent each month. Add-ons, like a knowledge base or AI, cost extra. These extras can make the total price much higher than it first seems.
Cue is different and has a clear, all-in-one price. Businesses get main features like live chat, chatbots, messaging, and automation. There are no hidden costs or pricey add-ons. The price changes with how much you use it, not with every new agent or channel. This makes it easy to plan your budget and stops surprises as you grow.
Here’s a side-by-side look at how Zendesk and other platforms set their prices:
Provider | Plan type | Plan name | Price (per agent/user/month) | Notes on features and add-ons |
---|---|---|---|---|
Zendesk | Support-only Plans | Team | $19 (annual billing) | Basic support features |
Zendesk | Support-only Plans | Professional | $49 | Mid-tier support |
Zendesk | Support-only Plans | Enterprise | $99 | Advanced support |
Zendesk | Customer Service Suite | Suite Team | $55 (annual billing) | More features, higher price |
Zendesk | Customer Service Suite | Suite Growth | $89 (annual billing) | Advanced features |
Zendesk | Customer Service Suite | Suite Professional | $115 (annual billing) | High-tier plan |
Cue | Base Plans | Basic | £15/per user/month (Single sign-on) | All-inclusive, essential features included |
Cue | Base Plans | Pro | £15/per user/month (Single sign-on) | Adds advanced supervision and security |
Cue | Base plans | Pro+ | £15/per user/month (Single sign-on) | Optional AI support add-on |
Cue | Base plans | Enterprise | £15/per user/month (Single sign-on) | Enterprise features and onboarding with advanced features |
Brands that choose Cue over Zendesk
Many companies have moved from Zendesk to Cue. They wanted quicker replies, better automation, and more control. Here are three brands that switched and saw real changes.
1. Payflex case study
Payflex is a top payment provider. They needed to answer customer questions quickly. The team wanted less manual work and happier customers. After moving to Cue, Payflex noticed big improvements.
The team used Cue’s shared inbox for all chats from WhatsApp, Messenger, and webchat.
Chatbots answered easy questions, so agents could help with harder ones.
Payflex made replies over 40% faster. Customers got answers in minutes, not hours.
Support costs went down because automation did simple jobs.
“Cue’s AI agents have reduced our cost per resolution, sped up customer support resolution times, and freed up our support team.” — Chris Olsen, Payflex Operations Manager
2. Pace Car Rental case study
Pace Car Rental wanted better customer service. They also wanted agents to manage bookings more easily. They picked Cue because it was simple to set up and had strong automation.
Agents used the unified inbox to see every message in one place.
Automated workflows sent booking confirmations and reminders on WhatsApp.
The team missed 60% fewer messages. Customers always got updates on time.
Pace Car Rental’s customer satisfaction scores went up. They also got more repeat bookings.
“It's been exciting and clear to see how Cue has played a role in how we have grown as a business." - Darren Young, Brand Marketing Manager
3. Hollard case study
Hollard is a big insurance provider. They had lots of claims and policy questions. They needed a platform that could grow and automate replies.
Cue’s chatbots answered claims questions all day and night.
The team used analytics to spot trends and make the service better.
Hollard replied five times faster. They kept a minimum response rate of 35%, even when busy.
Automation made agents’ jobs easier, so they could focus on tricky claims.
Table: Key Results After Switching to Cue
Brand | Faster replies | Lower costs | Higher satisfaction | Automation impact |
---|---|---|---|---|
Payflex | ✔️ | ✔️ | ✔️ | Chatbots, shared inbox |
Pace Car Rental | ✔️ | ✔️ | ✔️ | Automated workflows |
Hollard | ✔️ | ✔️ | ✔️ | 24/7 chatbots |
Cue - Choosing the right solution
Cue is great for businesses that want things done fast. Teams can start using it in just a few minutes. The design looks new and is simple to use. Agents see all messages in one place. It does not matter if the message is from WhatsApp, Messenger, or webchat. This shared inbox means no message is missed, so customer interactions and customer enquiries are managed efficiently. Customers get answers quickly.
The agent workspace gives support agents a unified view to handle customer queries and customer interactions across all channels. This helps agents respond faster and manage multiple customer enquiries without confusion. The workspace is designed to boost agent efficiency and improve the overall customer experience.
Anyone can make chatbots or change how things work without coding. The drag-and-drop tools help teams change their work as they grow. Cue’s automation does easy jobs, so agents help with harder problems and can focus on meeting customer needs.
Prices are easy to understand. Companies pay for what they use. There are no hidden fees or confusing extras. This helps companies plan their money and avoid surprises. Cue also connects with various business apps and tools. Teams can link these apps in a few clicks. All their data stays up to date.
Managers use Cue’s analytics to measure customer service performance, track agent productivity, and understand customer needs. They can check which agents reply fastest. They see which channels customers use most. They find out where to get better. Cue enables teams to deliver exceptional support by streamlining customer queries and customer interactions. Cue’s support team helps new users and gives advice for each business type.
Here is a quick table to help you choose the right platform:
Criteria | Cue | Zendesk customer support software |
---|---|---|
Best for | Start-ups, scale-ups, SMBs, and enterprises | Large enterprises with complex workflows |
Setup & onboarding | Fast, intuitive, no coding needed | More complex, and may need admin resources |
Automation & workflows | Easy, low-code, flexible | Powerful, but the setup can be complex |
Customisation | Drag-and-drop, simple branding | Highly customisable, needs technical skills |
Agent experience (UI/UX) | Modern, easy to learn | Feature-rich, steeper learning curve |
Reporting & analytics | Clear, live dashboards | Deep, highly customisable |
Pricing transparency | Simple, usage-based | Complex, modular add-ons |
Integrations | WhatsApp, HubSpot, Slack, Shopify, and more | 1,500+ apps, advanced marketplace |
Conclusion
Whether you’re aiming to improve first-contact resolution rates, boost customer satisfaction, or scale support with minimal overhead, Cue offers automation, insights, and multichannel reliability to support growth and elevate customer experiences. Cue helps businesses provide exceptional support and improve customer satisfaction.
If you’re looking to simplify service operations while delivering consistent, intelligent conversations, Cue is built to move your business forward. Get a free demo today and get your team to deliver customer service more effectively.
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