24 Oct 2023
Meet the crew
Tell us a bit about yourself
Hey, I'm Anuscka, and I'm a Key Account Manager at Cue.
Where are you based?
Cape Town, South Africa
Tell us about your journey to Cue
After taking a gap year in the US, I returned home and completed my studies in marketing. Upon completion of my studies, I wasn't too sure where to next, as my studies covered such a wide array of topics. At that point, I managed to get my first "real" job at a fintech start-up as an account manager. It was here that I got a taste of the tech start-up culture and how innovative, collaborative and fast-paced it can be. Thereafter, I moved into an entirely different industry, working at a global logistics company. Although more traditional in a sense, I still had the opportunity to strategically apply innovative solutions to add value to my clients' supply chains, this time working closely with corporations at a management level. When the chance to transition to Cue presented itself, I was already eager for a fresh challenge. Following a conversation with one of the co-founders, I was certain that I wanted to join the Cue crew!
How often do you and the rest of the crew go into the office?
I typically plan my week to be in the office on Mondays and Fridays. I like to start my week off strong and be able to touch base with the crew (with the help of the Seattle coffee on our doorstep). Fridays are slightly more relaxed and are the perfect send-off for the weekend.
Have you consumed any good books, podcasts, blogs, or films lately?
I recently discovered the CS Insider blog. I receive a weekly, bite-sized report straight to my inbox that gives me industry updates & useful resources relating to all things customer success.
What do you do outside of work?
Outside of work, you will find me at a wine farm, having breakfast dates with friends or family (including the pup), studying, or on rare occasions, at the gym.
Have there been any interesting or funny moments during your time at Cue?
In my first few weeks, everyone was talking about "Jason", only to later find out, they were referring to JSON.
Having pursued drama studies, acting and marketing, and currently studying for an LLB degree how did you end up in account management?
Drama studies taught me to think on my feet, whereas I obtained more refined knowledge with my marketing studies, such as consumer psychology, market research, and segmentation. Combining all of these, you have someone who aims to apply strategic solutions to complex customer challenges while constantly adapting to ensure our solution relates to our customer's success.
What is something you learned during your IPL cheerleading days that you still remember and use today?
Repetition builds perfection, but if all else fails, improvise.
You're a fan of crime documentaries; which one fascinates you the most and why?
My all-time favourite would have to be Wild Wild Country. It focuses on the events surrounding a religious commune, led by a cult leader, in conservative America in the 80s. It covers all the themes that make for a great doccie.
Describe a typical day or week in your role
My days are typically a combination of client meetings and internal strategy sessions. My role mainly involves working closely with clients across various industries, and various roles to ensure we align with the customer's desired outcomes. Internally, a portion of my day is spent collaborating across teams to scope, measure & ensure we deliver a product that aligns with our customer's success.
What do you enjoy most about the work that you do?
Being able to, after working closely with our clients, deliver a solution that we spent weeks collaboratively conceptualising, planning & adapting, and then finally seeing the end result.
What skills and attributes does someone need to succeed in your role?
Adaptable, Resilient and Innovative
Do you have any advice for someone interested in a career in Account Management?
This role gives you the unique opportunity to work across various industries, so keep your curiosity alive, continuously seek knowledge, and explore insights to acquire a broad understanding across different sectors.
Describe the Cue culture in three words
Autonomous, Collaborative & Customer-centric
