Cue handles every stage on WhatsApp, web chat, email and Messenger from one place. Qualify applicants, answer student questions, send announcements and collect feedback, without the conversation moving to somebody’s personal phone.
What are the entry requirements?
Two courses match your grades: BSc Computing and BA Business Management
Answered by Cue
The cost of a missed enrolment
A student who does not start in September is also absent from second year and third year. A three-year degree loses three years of fees. The gap stays in the numbers until the course ends.
Admissions teams carry that while working enquiries that were never eligible. They are spending their hours on the wrong applicants.
Cue: the proven method trusted by higher education institutions
Education customers
7x
increase in response rates, Richfield
+21pp
event conversion, 41% to 62%, University College Birmingham
156%
above conversion target on WhatsApp, MANCOSA
University College Birmingham
Moved winter event follow-up off SMS. Conversion rose from 41% in 2024 to 62% in 2025, a rise of 21 percentage points.
Read the story
Richfield
Stopped phoning prospective students who had enquired online and moved to WhatsApp broadcasts and live chat. Response rates increased sevenfold.
Read the story
MANCOSA
Runs applicant conversion on WhatsApp and web chat. Both channels came in above target, at 156% and 163%.
Read the story
Adam Kelly
Group Chief Commercial Officer, Richfield
Cue asks the entry questions inside the conversation. An applicant enquiring at nine in the evening answers a short sequence there and then.
The course they want
The qualifications they hold
Where they are applying from
The rules are yours, your team builds them without code, and they run the same way at any hour. Applicants who do not meet the requirements get a clear answer and a route to something they are eligible for, rather than waiting on a call that was never going to end in an offer.
What reaches admissions is the applicants who can be accepted. Richfield saw call-to-action conversion rates increase 65%.
1
First reply
An enquiry is answered in the conversation it arrived in, at the hour it arrived. No form, no callback slot.
2
Open day
A QR code at a school visit replaces the paper sign-up sheet, and follow-up goes out without anyone typing a list. University College Birmingham saw engagement rise from approximately 31% on SMS to 78% on Cue and WhatsApp.
3
Offer
The offer arrives in the thread the applicant has been using, and they accept or decline in the same place.
4
Fees
Overdue payment reminders go to the channel applicants read, not an email address given eighteen months ago.
Beyond admissions
Admissions is where most institutions start.
The same conversations carry on once a student has enrolled, and the same inbox handles them.
Student support
Registration, timetables, results, campus questions. Repeatable questions are answered by chatbot and automation, and anything else goes to a person with the history attached.
Parent communication
Schools, boarding schools and private academies field the same questions from parents at all hours, often across time zones. Those questions are answered without waiting for the office to open.
Announcements
Closures, deadlines, registration windows and results dates go out as a broadcast to the channel people actually read, rather than an email that sits unopened.
Feedback and surveys
Send a survey in the conversation and get replies in the conversation. Richfield and MANCOSA both moved outbound student contact to WhatsApp for this reason.
User Flows #01
Accounts
Admissions
Chloe
Can I chat to someone in sales?
🤑
Finance
❤️
Support
Applicant conversations drift onto personal phones, because that is where the applicant already is and it is quicker than the official route. It works until the person leaves and the history goes with them.
In Cue, admissions staff get their own line inside the platform. Conversations stay with the institution, sit against the applicant record and are visible to the team.
Applicants, students and parents do not stay on one channel. Cue brings these into the same place, against the same person, with the history attached.
Integrations
Connects to your systems
Cue connects through workflows rather than a fixed field map. You define what happens in your system, what Cue sends and what gets written back, which matters because two institutions running the same CRM rarely run it the same way.
Anything with an API can connect. Several institutions start with no integration at all and add one later.
HubSpot
CRM
Salesforce
CRM
Zendesk
Helpdesk
Freshdesk
Helpdesk
Google Sheets
Data
Zapier
Automation
n8n
Automation
Slack
Team messaging
Microsoft Teams
Team messaging
Cue education FAQs
Have another question?
That is usually how it starts. Those conversations are not visible to anyone else, cannot be picked up when someone is away, and leave the institution when the member of staff does. Cue keeps the same channel and puts the conversations where the team can see them.
Every place you do not fill costs the length of the course. The applicants who would have taken those places are usually already in your list, behind the ones who were never eligible.
Book a demo and we will walk your enquiry journey and show where the filtering sits.
Book a demo
Further reading for education teams
WhatsApp automation for educational admissions
Transform admissions with WhatsApp automation. Instant responses, engagement, and higher conversions guaranteed.
Read the guide
Engage students with WhatsApp Education: A quick guide
Learn how educational providers and institutions can use WhatsApp to boost student engagement and support.
Read the guide
How Education institutions can create WhatsApp drip campaigns
Learn how to boost student enrolments with WhatsApp drip campaigns.
Read the guide
