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How MANCOSA over-indexed sales conversion rates by 160%

How MANCOSA over-indexed sales conversion rates by 160%

How MANCOSA over-indexed sales conversion rates by 160%

MANCOSA is one of South Africa’s largest private higher education institutions.

MANCOSA is one of South Africa’s largest private higher education institutions.

MANCOSA WhatsApp chatbot
MANCOSA WhatsApp chatbot
MANCOSA WhatsApp chatbot

156%

156%

WhatsApp conv. rate overachievement

WhatsApp conv. rate overachievement

163%

163%

Web chat conv. rate overachievement

Web chat conv. rate overachievement

Company

MANCOSA

Country

South Africa

Channels

WhatsApp

Products

Chatbots

Industry

Education

Ready to reach customers with WhatsApp?

Grow sales by 160%

Grow sales by 160%

Cut service costs by 73%

Cut service costs by 73%

Boost responses by 40%

Boost responses by 40%

WhatsApp for Business solution by Cue

About MANCOSA

MANCOSA provides undergraduate and postgraduate programs for students across Africa, offering courses in various fields through its distance education platform. MANCOSA's learning and assessment interventions promote high levels of independence. Students can expect a carefully integrated mix of lectures; access to well-designed self-study materials and online learning resources. Learn how MANCOSA uses chatbots and live chat to chat with current and prospective students on WhatsApp conveniently.

The challenge

MANCOSA recognised that a majority of their audience was using WhatsApp. To increase conversion rates, their team wanted to generate leads through WhatsApp, social media, the website, and other digital channels and convert them into registered students. To achieve this goal, MANCOSA chose Cue to implement an easy-to-use chatbot and live chat solution that can capture leads by funnelling the data into the MANCOSA CRM.

Learn more with MANCOSA

Since introducing WhatsApp, MANCOSA has achieved a 156% WhatsApp conversion rate and a 163% web chat conversion rate overperformance. They're now able to easily and conveniently load lead data into their custom CRM, and student engagement has improved.

Students can chat with MANCOSA in real-time and engage with their chatbot on WhatsApp and online using their WhatsApp web widget. Here is a brief overview of what prospective and current students can expect when engaging with the MANCOSA WhatsApp chatbot: 

Engage with a student advisor 🧑‍🏫

Students can instantly message a MANCOSA advisor on WhatsApp to get personalised assistance choosing their ideal course, understanding assignment requirements, handling enrollment queries, getting study resources, and more. Whether you need help choosing your specialisation or have payment questions before registering, the MANCOSA team is ready to help via live chat.

View a prospectus 📖

If you're just exploring MANCOSA's programmes, you can instantly get their prospectus right within the chat to learn more about available degrees, module breakdowns, teaching methodologies, alumni outcomes and other key details that matter to you. 

View the fee schedules 📄 

How much does it cost to upskill yourself? MANCOSA's WhatsApp chatbot makes it easy for you to find out. Get access to course fees and pricing right in the chat. Whether it’s undergraduate or postgraduate costs, the numbers are transparent before you apply.

MANCOSA Training Solutions (Business to Business) 🏫

MANCOSA Training Solutions offers a product suite for businesses to train and equip their teams. Beyond student programmes, MANCOSA also offers training and development solutions for businesses. Companies can find out more via WhatsApp chat.

Why WhatsApp works for education

WhatsApp is used by over 98% of internet-enabled phones, giving students an always-accessible mode of communication with campus staff for assistance. By leveraging WhatsApp, education providers can meet students on an app where they already spend most of their time.

Chat with MANCOSA on WhatsApp

MANCOSA uses WhatsApp to make its affordable programmes and courses easily accessible in and around Southern Africa. Chatting on WhatsApp allows current and prospective students to get queries answered faster instead of waiting hours or days for ticket-based emails.  Get in touch with MANCOSA on WhatsApp