About Brights Hardware

Brights Hardware has established itself as a one-stop shop for all building material and hardware needs. From construction materials to DIY tools, they offer a quality range of products. With a commitment to exceptional customer service and quality products, Brights has become a trusted name in the South African hardware industry.

Too many tools, not enough growth

Before partnering with Cue, Brights faced the challenge of effectively and efficiently servicing their customers. With so many tools and channels available, choosing the right one was key. Along came WhatsApp, and the Brights team recognised its potential to boost sales and customer service efforts. They needed an all-in-one solution where customers could register for reward cards, request product leaflets, chat in real time with a human support agent, and get nearby store locations and addresses.

244 reasons why Brights Hardware chose Cue

Brights Hardware's partnership with Cue was a game-changer, resulting in a 244% increase in WhatsApp-based sales. Brights achieved this using a Cue-powered chatbot solution. The chatbot allowed customers to:

Locate branches

With nine branches across South Africa, Brights' chatbot allowed customers to easily locate their nearest branch, providing convenience and accessibility. 

Access latest promotions

Customers can stay updated on Brights' latest promotions and offers directly through WhatsApp, boosting sales and engagement.

Live chat with agents

The live chat feature allowed customers to interact with Brights' support agents in real-time, addressing queries and concerns quickly and efficiently.

Apply for a rewards card

Through the chatbot, customers could easily apply for the Brights Hardware rewards card, boosting customer loyalty and retention.

Share Brights Hardware's WhatsApp number

WhatsApp makes it easy for customers to quickly share the Brights Hardware contact, expanding the reach of the business and driving more sales.

Why WhatsApp works for retail businesses

Brights Hardware was able to achieve a lot with WhatsApp. Here are three reasons why WhatsApp works for retail businesses: 

Instant communication

With WhatsApp chatbots, web widgets and live chat, WhatsApp allowed instant communication between businesses and customers. This instant communication leads to more sales, less churn and happier customers.

Personalised engagement

Did you know that 76% of customers say personalisation is important for them to engage with a brand? With solutions like WhatsApp chatbots and live chat, businesses can easily provide personalised support tailored to each customer's needs and preferences, no matter how many customers they have.

Convenient shopping experience

Retailers can easily set up WhatsApp chatbots to offer options like product inquiries, promotions, and loyalty program registrations directly through WhatsApp. This makes it easy and convenient for your customers to make a purchase.

Brighten your day with WhatsApp

Brights Hardware increased sales by 246% and boosted their customer service efforts, there’s no reason why you can’t do the same. Contact Cue today to discover how WhatsApp can grow your business!