6 Apr 2023
Gen-Z is a generation that has grown up in a world of rapid technological advancements, social media, and on-demand services. Gen-Z now makes up over 40% of the global consumer base. As they become a more significant consumer demographic, their expectations for customer service are becoming increasingly important for companies to understand and meet. In this blog post, we will delve deeper into the customer service expectations of Gen-Z, and what companies can do to exceed their expectations.
Who is Gen-Z?
People who were born after the mid-1990s to the mid-2000s are considered Gen-Z. The exact cutoff years are still hotly debated, but Gen Z is generally considered to be the cohort that came of age after the events of September 11th, 2001. As of 2023, Gen Zers are between the ages of 8 and 27 years old.
Gen Z expects personalization
Gen-Z that values personalization in all aspects of their lives, including their interactions with companies. They have grown up in a world of rapidly advancing technology, where customization and personalization are the norm. As a result, they expect the same level of personalization from the companies they do business with, including customer service interactions.
For Gen-Z, personalized customer service is not just a nice-to-have feature, but a fundamental expectation. They want to feel like they are being heard and understood as individuals, rather than just another faceless customer. They expect companies to have a deep understanding of their needs and preferences, and to tailor their interactions with them accordingly. This can include personalized product recommendations, customized marketing messages, and tailored customer service solutions.
To meet the expectations of this generation, companies must invest in technologies such as AI and machine learning that can provide personalized solutions to customer problems. This includes personalized product recommendations, tailored marketing messages, and customized customer service interactions.
Quick and Efficient Service
Gen-Z has grown up with technology that provides instant gratification, and this has influenced their expectations for customer service. They want companies to respond quickly to their inquiries and provide efficient solutions to their problems. With the advent of social media, this has become even more important, as customers can easily share their experiences with thousands of people in a matter of seconds.
Invest in technologies that can provide quick and efficient customer service. This includes chatbots and other forms of AI that can provide immediate responses to common inquiries.
Authenticity and Transparency
Gen-Z values authenticity and transparency in their interactions with companies. They want to know that the companies they do business with are honest, ethical, and have a clear mission and values. Be transparent about policies and practices, and communicate this effectively to customers.
Be authentic when engaging with customers. This means being honest about products and services, and not making false claims or promises. Be transparent about business practices, including how they source materials, how they treat employees, and how they impact the environment.
Diversity and Inclusion
Generation-Z values diversity and inclusion. They expect companies to be inclusive and to embrace diversity in all its forms. This means that companies must be aware of the diversity of their customer base, and ensure that customer service representatives are trained to understand and respect different cultures, backgrounds, and perspectives.
Invest in diversity and inclusion training for customer service representatives. This includes training on cultural sensitivity, unconscious bias, and effective communication with customers from diverse backgrounds. Also make sure that hiring practices are inclusive, and to actively seek out and hire employees from diverse backgrounds.
The Cue Conclusion
Gen-Z has high customer service expectations. They expect quick and efficient service, authenticity and transparency, diversity and inclusion, and personalized solutions that meet their individual needs.
To meet these expectations, companies must invest in technologies like AI chatbots and Live Chat as well as training that can provide efficient and personalized customer service, and communicate effectively with customers about their policies and practices. By doing so, companies can build strong relationships with Gen-Z and earn their loyalty for years to come.
