4 May 2023
The automotive industry is constantly evolving, and businesses need to keep up with the latest technologies to stay competitive. One of the most effective ways to connect with customers in today's digital age is through messaging apps.
WhatsApp is the most popular mobile app in the world and can help automotive businesses drive sales and customer satisfaction.
In this post, we'll explore how to use automotive companies can WhatsApp Business to achieve growth and success. Whether they are larger established brands or smaller automotive services companies.
Book a Test Drive
According to research by Automotive Management, an estimated 80% of customers who test drive a vehicle will go on to purchase a vehicle. One of the primary ways Auto companies can use WhatsApp Business is to allow customers to book a test drive via the app.
This is a great way to engage with potential customers who are interested in your vehicles but haven't yet made a purchase decision. By offering the convenience of booking a test drive through WhatsApp, you can provide an efficient and personalized experience that builds trust and loyalty.
Simply set up the user journey, and make it clear on your website and marketing materials. Customers can then message you to arrange a test drive, and either a sales rep or chatbot can respond quickly with available slots and any other relevant details. This approach not only saves time but can also increase your conversion rates and drive more sales.
By providing an exceptional test drive experience, you can differentiate yourself from the competition and create loyal customers who will not only buy from you but also recommend your dealership or brand to their friends and family.
Drive Sales and Customer Satisfaction
WhatsApp Business is not just a messaging platform, it's a powerful tool that can help you drive sales and increase customer satisfaction.
One way to use WhatsApp Business to drive sales is by promoting your vehicles and delivering personalized offers and discounts to customers. This means sending different messages to different groups of customers based on their preferences and behaviour. For example, you could send new car announcements to customers who have recently shown interest, or service reminders to customers who have previously serviced their cars at your dealership.
Another way to drive sales is by sending instant quotes to customers who are interested in a vehicle payment plan or servicing. A sales rep or pre-programmed chatbot can engage customers and provide relevant quotes to help customers get from the consideration stage to the purchasing stage.
WhatsApp allows businesses to store and send rich media like images, videos, and PDF documents to customers. This allows potential car owners to learn about all the specs and features, watch the vehicle in action, and visualise themselves owning their dream car.
WhatsApp Business can also help you increase customer satisfaction. By providing a more personalized experience, you can build stronger relationships with your customers. This can lead to increased loyalty and repeat business. You can use WhatsApp Business to provide personalized customer service, answer questions, and resolve issues quickly and efficiently.
Keep Customers Up-to-Date
One of the biggest challenges for any business is keeping customers informed about the latest news and updates. Fortunately, WhatsApp Business can help you stay on top of these changes and keep your customers in the loop.
One of the most powerful features of WhatsApp Business is its ability to send messages to customers directly. This means you can easily update them on upcoming events, new services or products that you're offering, and other industry news that they might find useful. You can even use the app to send personalized messages to individual customers, making them feel valued and appreciated.
With WhatsApp, you can leverage multimedia content to share engaging and informative content in a way that's more likely to be read and acted on. For example, you could send vehicle leaflets or important account updates.
WhatsApp Business is a powerful tool for any automotive business looking to stay connected with its customers.
Speed up Customer Service with Chatbots
Customer satisfaction is key to success for any business. One of the best ways to ensure that your customers are happy is by providing excellent customer service. However, providing excellent customer service can be time-consuming and expensive. That's where chatbots come in.
Chatbots are automated tools that can help you respond to customer queries quickly and efficiently. This means that your customers can get the information they need quickly and easily on WhatsApp, without having to wait for a response from a live chat agent.
One of the biggest advantages of using chatbots on WhatsApp Business is that most of your customers are already using the app. This means that they don't need to download any additional software or learn how to use a new platform. They can simply open WhatsApp and start chatting with your chatbot.
When you use chatbots, your business can quickly respond to customer queries regarding prices, warranties, availability, and other typical pre-sales concerns. This reduces the workload on your staff, frees up their time to focus on more complex issues, and provides faster and better service. Additionally, you can use chatbot data to improve customer service and optimize your approach over time.
But chatbots aren't just useful for pre-sales queries. You can also use them to provide post-sales support. For example, you can use chatbots to help customers troubleshoot common issues with their vehicles. This can save your staff time and reduce the number of support tickets that you need to handle manually.
Another advantage of using chatbots is that they can provide 24/7 support. This means that your customers can get the help they need at any time of the day or night. This can be particularly useful for customers who are in different time zones or who work irregular hours.
Store Locator
Using WhatsApp Business' store locator feature, you can make it easier for customers to find your auto dealership and visit you in person with ease.
Imagine a customer browsing online and coming across your business. They like what they see, but they're not sure where your store is located. Without a store locator feature, they may give up and move on to another business. But with WhatsApp Business' store locator, you can provide them with personalized directions in their preferred language, making it easier for them to find you.
The store locator feature also allows you to offer geographically specific information to your customers. For example, if you have multiple store locations, you can provide each location's unique address, phone number, and hours of operation.
In addition, the store locator feature can be used to promote special events or sales happening at specific store locations. By directing customers to a particular store, you can increase the likelihood of them making a purchase.
Capture Leads Automatically
Finally, WhatsApp Business can be used to automatically capture leads from your digital channels and funnel them into your sales team's workflow. This includes social media, websites, and even traditional marketing channels like print ads and TV commercials.
By setting up chatbots that engage with potential customers and encourage them to message your business, you can capture their information and start the sales process. Additionally, the data collected from these conversations can be used to build customer profiles and optimize your sales process over time, increasing the likelihood of conversion and driving more sales for your automotive business.
The Cue Conclusion
There are many ways to use WhatsApp Business to grow your automotive business, from offering test drive bookings to automating lead capturing and improving customer service. However, it's essential to adopt a personalized and targeted approach, keeping the customer at the centre of everything you do.
If you can successfully leverage the full range of WhatsApp Business features and benefits, you'll be well on your way to increased growth, revenue, and profitability, no matter what type of automotive business you run.
