Last updated
3 Oct 2025
Orion Macapella
Alternatives
The shift in the customer service landscape is undeniable. Today, a customer service tool serves as a comprehensive solution for modern support needs, integrating advanced features to streamline operations and enhance customer satisfaction.
These solutions are designed for efficiency and personalisation, providing the automation and scalability necessary to transform a cost centre into a strategic asset. If you’re a business seeking a move from Gorgias, this list of alternatives will help you navigate the options and choose a platform that aligns with your business goals.
Each alternative is a software solution designed to address specific customer service challenges.
Introduction to Customer Service Software
Customer service software has become an indispensable asset for businesses aiming to deliver exceptional customer service and boost customer satisfaction. In today’s business landscape, especially with the growth of e-commerce, customer support tools are essential for keeping customer communications organised and ensuring that support teams can respond quickly and effectively to customer interactions.
The right customer service software empowers your support team to manage enquiries from multiple channels, resolve issues efficiently, and build lasting customer relationships. By centralising customer data and streamlining workflows, these platforms help businesses provide personalised support and maintain high standards of service.

Why switch from Gorgias?
Choosing the right customer service platform can shape your business’s growth and reputation. Many businesses start with Gorgias, but you may soon find that your needs outpace what the platform offers. Understanding the main reasons for switching helps you make an informed decision and avoid future disruptions. Here are some of the most common reasons businesses like yours consider making the switch:
Scalability and pricing issues: As your business grows, you may find Gorgias’s pricing structure less transparent. Essential features such as automation, analytics, and integrations often come with hidden fees. Many companies outgrow Gorgias within a year, leading to costly migrations and workflow interruptions.
Insufficient multichannel support: Customers expect seamless communication across all channels. Gorgias does not fully unify interactions, so your team may need to ask customers for the same information more than once.
Limited automation and AI capabilities: Automation saves time and reduces errors. Gorgias’s automation options may not be customisable enough for your workflows, prompting you to seek platforms with deeper AI integration.
Integration challenges: Your business likely relies on a range of tools. Gorgias may not integrate smoothly with your CRM, billing, or project management systems, which can disrupt your processes.
User experience concerns: An intuitive interface boosts productivity. Some teams find Gorgias’s interface less customisable or user-friendly, and as their support teams grow, they encounter a steep learning curve.
Security and compliance: Protecting customer data is essential. Some businesses require stronger security features than Gorgias provides.
Comparison table of the top 11 Gorgias alternatives
When you compare customer service platforms, you need to focus on the criteria that matter most for your business.
The table below compares the key features of each Gorgias alternative to help you make an informed decision.
Platform | AI & Automation | Pricing starts from | Scalability | Support Quality | Ease of Use |
---|---|---|---|---|---|
Advanced AI, chatbots, live chat | £130/month/unlimited users | High | 24/7, proactive | Intuitive | |
Custom workflows | £1481/month/per user | High | Responsive | Simple | |
Robust automation | £40/month/per user | Enterprise | Reliable | User-friendly | |
Conversation-focused | Custom pricing | High | Personalised | Modern | |
Basic automation | Free plan/limited features | Medium | Helpful | Clean | |
AI-powered routing | £65/month/per user | High | Dedicated | Streamlined | |
Automation rules | £11/month/per user | High | Good | Easy | |
Chatbots, automation | £18/month/per user | Medium | Fast | Visual | |
Chatbots, triggers | Free/limited features | Medium | Helpful | Colourful | |
Workflow automation | £25/month/per user | Medium | Collaborative | Team-focused | |
Basic automation | Free/limited features | Small teams | Email-based | Familiar | |
Limited automation | £10/month/per user | Small teams | Email-based | Customisable |

Should you explore free trials and demos?
When exploring customer service software, it’s wise to take advantage of free demos and trial options before committing. Many leading customer support platforms, like Cue, offer a free demo allowing businesses to test out features, assess usability, and evaluate how well the software fits their needs.

1. Cue
Overview
Cue stands out as a modern customer service platform that uses artificial intelligence to transform how you support your customers. You can automate more than 80% of routine queries, which means your team spends less time on repetitive questions and more time on complex issues.
Cue helps you manage high volumes of customer conversations, even during busy periods. You get a system that works across multiple channels, including web chat, Messenger, WhatsApp, and email. This flexibility ensures you never miss a customer enquiry, no matter where it comes from.
Cue’s approach focuses on making customer service faster, more accurate, and more personal. You can rely on AI agents to provide instant answers, while your human agents handle the conversations that need a personal touch. Many businesses searching for Gorgias alternatives for customer support choose Cue because it offers both automation and a seamless handover to live agents.
Features
Cue offers a rich set of features designed to improve your customer service operations:
AI Agents: Automate over 80% of routine queries, including FAQs and order updates.
Live Chat: Provide real-time support with instant responses, reducing wait times for your customers.
Chatbots: Guide customers through personalised journeys, triage queries, and route them to the right team.
Multichannel Support: Manage conversations from web chat, Messenger, WhatsApp, and more in one dashboard.
Broadcast messaging: Send targeted messages to engage customers, follow up on leads, or promote special offers.
Analytics: Track key metrics such as response times, open rates, and resolution rates to improve your service.
Customisation: Tailor chat widgets and AI agent personalities to match your brand identity.
Seamless Integrations: Connect with your existing ecommerce, CRM, and business tools for a unified workflow.
Pros and cons
Pros | Cons |
---|---|
Automates a high volume of routine queries | Pay-per-resolution pricing may not suit all budgets |
Advanced AI and chatbot capabilities | Requires initial setup and training for best results |
Real-time live chat and multichannel support | |
Customisable and easy to integrate | |
Detailed analytics and reporting | |
24/7 support with seamless handover to agents |
Pricing


2. HappyFox
Overview
HappyFox gives you a robust help desk platform that suits businesses of all sizes. You can manage customer queries through a ticketing system that keeps everything organised. The platform supports multiple channels, including email, live chat, phone, and social media.
You get a central dashboard where you can track, assign, and resolve tickets efficiently. Many businesses choose HappyFox for its flexibility and custom workflow options. You can tailor the system to fit your processes, which helps your team stay productive.
Features
HappyFox comes packed with features that help you deliver better support:
Multichannel ticketing: Collect and manage requests from email, chat, phone, and social media in one place.
Custom workflows: Build rules and automations that match your business needs. You can assign tickets, set priorities, and trigger actions based on conditions.
Knowledge base and self-service: Create articles and FAQs for your customers. This helps them solve common problems on their own.
SLA management: Set service level agreements to ensure your team meets response and resolution targets.
Reporting and analytics: Track key metrics, such as ticket volume, response times, and agent performance. Use these insights to improve your support strategy.
Integrations: Connect HappyFox with popular tools like Slack, Salesforce, and Shopify. This keeps your workflows smooth and data in sync.
Mobile apps: Support your customers on the go with dedicated apps for iOS and Android.
Pros and cons
Pros | Cons |
---|---|
Flexible ticketing and workflow automation | Advanced AI features are less developed |
Strong multichannel support | Some features are only in higher-tier plans |
Customisable self-service portal | Learning curve for complex workflows |
Detailed reporting and analytics | Interface can feel dated to some users |
Wide range of integrations |

3. Zendesk
Overview
Zendesk gives you a powerful platform for customer service. Many businesses use Zendesk because it supports a wide range of industries, including e-commerce. You can manage customer conversations across email, chat, social media, and phone.
You will find Zendesk suitable if you want a solution that grows with your business. The platform offers flexible plans, so you can start small and add more features as your needs change. Zendesk also provides a marketplace with hundreds of apps and integrations.
Features
Zendesk comes with a rich set of features to help you deliver excellent customer support:
Multichannel support: You can answer questions from email, live chat, social media, and phone, all in one dashboard.
Ticketing system: Zendesk organises every customer request as a ticket. You can assign, prioritise, and track tickets until they are resolved.
Automation and macros: You can use automation to handle repetitive tasks. Macros let you send quick, standard replies to common questions.
AI-powered tools: Zendesk offers AI features like Answer Bot, which suggests help articles to customers and resolves simple queries automatically.
Knowledge base: You can build a self-service portal with FAQs and guides. This helps customers find answers without waiting for an agent.
Reporting and analytics: Zendesk provides detailed reports on ticket volume, response times, and customer satisfaction. You can use these insights to improve your support.
Customisation and integrations: You can customise workflows and connect Zendesk with Shopify, Magento, Slack, and many other tools.
Pros and cons
Pros | Cons |
---|---|
Scalable for businesses of all sizes | Can become expensive as you add features |
Strong multichannel and ticketing support | Some advanced features require higher plans |
Reliable and trusted by large brands | Initial setup can be complex |
Wide range of integrations and customisation | Learning curve for new users |
Powerful analytics and reporting | Support response times may vary |

4. Gladly
Overview
Gladly offers a customer service platform that puts people at the centre of every conversation. You manage all customer interactions in a single, continuous thread, which means you see the full history of each customer. This approach helps you build stronger relationships and deliver more personalised support. Gladly suits businesses that value customer loyalty and want to treat every customer as an individual, not just a ticket number.
Features
Gladly provides a range of features designed to improve your customer service experience:
All-in-one conversation timeline: You view every customer’s history in a single thread, making it easy to pick up where you left off.
Omnichannel support: You respond to customers on email, chat, SMS, social media, and voice, all from one dashboard.
Personalised service tools: You use customer profiles, notes, and preferences to tailor your responses.
Self-service options: You offer help centres and automated answers, so customers can find solutions without waiting.
Task management: You assign, track, and resolve tasks efficiently, keeping your team organised.
Automation and routing: You set up smart rules to direct queries to the right agent or team.
Reporting and analytics: You monitor performance, customer satisfaction, and team productivity with built-in reports.
Integrations: You connect Gladly with ecommerce platforms, CRMs, and other business tools for a seamless workflow.
Pros and cons
Pros | Cons |
---|---|
Customer-centric conversation model | Pricing may be higher for small teams |
Unified view across all channels | Some advanced features require setup |
Personalised service and profiles | Limited customisation for complex workflows |
Strong reporting and analytics | Integrations may need technical support |
Easy-to-use interface |

5. Help Scout
Overview
Help Scout gives you a straightforward way to manage customer support. You use a shared inbox to handle emails, live chat, and messages from social channels like Facebook Messenger and Instagram. The platform focuses on simplicity, making it easy for your team to get started. Many small and medium-sized businesses choose Help Scout because it offers a clean interface and quick setup. You can organise conversations, assign tasks, and keep track of customer history without much training.
Features
Help Scout provides several tools to help you deliver customer support:
Shared Inbox: Manage all customer emails and messages in one place. Assign conversations to team members and add notes for context.
Live Chat: Offer real-time support through the Beacon widget. Customers can chat with you or search your help articles.
Knowledge Base: Create and organise articles to answer common questions. Customers can access these resources at any time.
Basic Automation: Use workflows to sort emails, send auto-replies, and recommend help articles. Automation is limited to simple tasks.
Reporting: Track metrics such as response times, conversation volume, and customer satisfaction. Use these insights to improve your service.
Integrations: Connect with tools like Slack, HubSpot, and Shopify. Help Scout supports fewer e-commerce integrations than some competitors.
Mobile App: Respond to customers on the go, though the app has fewer features than the desktop version.
Pros and cons
You should weigh the strengths and weaknesses before choosing Help Scout:
Pros | Cons |
---|---|
Simple, clean interface | Lacks advanced automation for large volumes |
Easy to set up and use | No native phone support; relies on third-party apps |
Good for small and medium teams | The mobile app has missing features and performance issues |
Useful knowledge base for self-service | No multi-language interface, limiting global teams |
Affordable pricing | Basic knowledge base, lacks advanced content management and analytics |

6. Kustomer
Overview
Kustomer offers you a customer service platform that focuses on giving you a complete view of each customer. You see every interaction, order, and conversation in one timeline. This approach helps you understand your customers better and respond to their needs quickly. Kustomer suits businesses that want to personalise support and manage high volumes of enquiries. Many retailers and direct-to-consumer brands use Kustomer to unify their support channels and improve customer satisfaction.
Features
Kustomer provides a range of features to help you manage customer support more efficiently:
Unified Customer Timeline: You see every order, message, and note in one place. This helps you understand the full story behind each enquiry.
Omnichannel Support: You handle conversations from email, chat, SMS, social media, and voice in a single dashboard.
AI-Powered Routing: The system uses artificial intelligence to direct queries to the right agent or team. This reduces wait times and improves first-contact resolution.
Automation Tools: You automate repetitive tasks, such as sending order updates or collecting feedback. This saves your team time and reduces errors.
Custom Workflows: You build rules to match your business processes. For example, you can set up triggers for urgent requests or VIP customers.
Reporting and Analytics: You track key metrics, such as response times and customer satisfaction. These insights help you improve your support strategy.
Integrations: Kustomer connects with popular e-commerce platforms, CRMs, and business tools. This keeps your data in sync and your workflows efficient.
Pros and cons
Pros | Cons |
---|---|
Unified view of all customer interactions | Pricing may be high for small businesses |
Strong omnichannel and AI routing capabilities | Advanced features require setup and training |
Customisable workflows for different teams | Some integrations need technical expertise |
Detailed analytics and reporting | Interface can feel complex at first |
Scalable for growing businesses |

7. Freshdesk
Overview
Freshdesk gives you a comprehensive platform for managing customer support across multiple channels. You can handle queries from email, chat, phone, social media, and messaging apps such as WhatsApp and LINE, all within a single dashboard. This unified approach helps you keep track of every customer interaction, making it easier to deliver consistent service. Freshdesk suits businesses that want to scale their support operations and need flexibility beyond retail-focused channels.
Features
Freshdesk offers a wide range of features designed to improve your support efficiency and customer satisfaction:
Omnichannel support: Manage email, chat, phone, social media, and messaging apps in one place.
Advanced automation: Use Workflow Automator, Scenario Automation, and time-triggered rules to automate repetitive tasks and ticket lifecycles.
Self-Service tools: Build a native knowledge base, community forums, and customer portals. AI-powered bots (Freddy AI) help customers find answers quickly.
Integration ecosystem: Access over 1,000 integrations, including CRM, analytics, telephony, and collaboration tools. You can extend functionality with APIs and SDKs.
Collaboration features: Work with your team using huddles, shared ownership, internal notes, and collision detection to avoid duplicate efforts.
AI capabilities: Freddy AI analyses sentiment, triages tickets, and suggests fields for faster resolution.
Reporting and analytics: Customise reports and view real-time dashboards to monitor performance and spot trends.
Pros and cons
Pros | Cons |
---|---|
Supports a wide range of channels and industries | Some advanced features require higher plans |
Powerful automation and workflow tools | Initial setup can be time-consuming |
Native self-service and knowledge base options | The interface may feel complex for new users |
Extensive integration ecosystem | Pricing can increase with add-ons |
Advanced collaboration and AI capabilities |

8. Tidio
Overview
You may want a customer service platform that combines live chat, chatbots, and automation in one easy-to-use package. Tidio gives you these tools, helping you manage customer conversations on your website and across messaging channels. Many small and medium-sized businesses use Tidio because it offers a simple setup and a friendly interface. You can start chatting with visitors in minutes, which helps you answer questions and boost sales.
Features
Tidio offers a range of features designed to improve your customer support:
Live chat: You can chat with website visitors in real time. This helps you answer questions and guide customers through the buying process.
Chatbots: Tidio’s chatbots automate replies to common queries. You can set up bots to handle FAQs, collect contact details, or recommend products.
Multichannel support: You manage conversations from your website, Facebook Messenger, and Instagram in one dashboard.
E-commerce integrations: Tidio connects with Shopify, WooCommerce, and BigCommerce. You can check order status and send updates directly from the chat window.
Automation: You set up triggers and workflows to send automatic messages. For example, you can greet new visitors or follow up with customers who abandon their carts.
Customisation: You change the look of your chat widget to match your brand colours and style.
Analytics: Tidio tracks chat volume, response times, and customer satisfaction. You use these insights to improve your support.
Mobile App: You reply to customers on the go using Tidio’s mobile app.
Pros and cons
You should weigh the strengths and weaknesses before choosing Tidio as your Gorgias alternative.
Pros | Cons |
---|---|
Easy to set up and use | Limited advanced automation |
Free plan available | Some features are only in paid plans |
Good for small and medium businesses | Chatbot customisation can be complex |
Integrates with popular e-commerce platforms | Reporting tools are less detailed than others |
Real-time chat and basic automation | Not ideal for large support teams |
Mobile app for support on the go | Limited AI capabilities |

9. Crisp
Overview
Crisp offers you a modern customer service platform designed for small and growing businesses. You can manage all your customer conversations in one place, whether they come from your website, email, or social media. Crisp stands out as a Gorgias alternative because it focuses on ongoing, humanised conversations rather than impersonal ticket numbers. This approach helps you build stronger relationships with your customers and deliver a more personal experience.
Features
Crisp provides a comprehensive suite of features to help you deliver efficient and engaging customer support:
Shared inbox: Manage messages from multiple channels in a single dashboard. You can assign conversations, set reminders, and collaborate with your team.
Platform integrations: Connect Crisp with Shopify, WooCommerce, Magento, and Prestashop. This integration gives you access to valuable customer data from your e-commerce platforms.
AI chatbots: Automate common queries with 24/7 chatbots. These bots handle FAQs, order updates, and basic support, freeing your team for complex issues.
Co-browsing: Assist customers in real time by viewing their screen and guiding them through your website, all without extra plugins.
Live translation: Support customers worldwide with instant translation in over 50 languages.
Knowledge base: Build a customisable help centre with password protection and brand personalisation.
Desktop apps and reminders: Use Crisp’s desktop applications to stay connected and never miss a message.
Private AI model: Benefit from a custom-built large language model that enhances security and performance.
No engagement contracts: Enjoy flexibility with no long-term commitments or penalties for scaling up or down.
Pros and cons
You should weigh the advantages and limitations before choosing Crisp as your Gorgias alternative.
Category | Crisp's Benefits | Explanation |
---|---|---|
Pricing Model | More affordable, flat-rate pricing with no hidden fees | Transparent, predictable pricing starting at £0/month. |
Platform Integrations | Supports Shopify, WooCommerce, Magento, Prestashop | Access customer data from multiple platforms in one inbox. |
Customer Interaction | Humanised conversations instead of ticket numbers | Ongoing threads improve customer experience and relationships. |
Advanced Features | AI chatbots 24/7, co-browsing, live translation in 50+ languages | Automation and real-time help boost efficiency and personalisation. |

10. Front
Overview
Front gives you a collaborative customer service platform that blends email, chat, and SMS into a single workspace. You manage customer conversations as a team, which helps you respond quickly and maintain consistency. Front suits businesses that want to improve internal communication and streamline support workflows. You see every message in context, so you avoid confusion and duplication.
Features
Front provides a range of features that help you deliver efficient and coordinated customer service:
Unified inbox: You combine email, chat, SMS, and social media messages in one dashboard. You track every conversation without switching tabs.
Team collaboration tools: You assign messages, tag colleagues, and share notes. You work together to resolve issues and avoid duplicate replies.
Workflow automation: You set up rules to route messages, send auto-replies, and prioritise urgent requests. Automation saves time and reduces errors.
Integration ecosystem: You connect Front with CRM, project management, and e-commerce platforms. This keeps your data in sync and your workflows smooth.
Analytics and reporting: You monitor response times, resolution rates, and team performance. You use these insights to improve your support strategy.
Customisable templates: You create standard replies for common questions. Templates help you maintain consistency and speed up responses.
Mobile app: You support customers on the go with Front’s mobile app.
Pros and cons
You should weigh the strengths and limitations before choosing Front as your Gorgias alternative.
Pros | Cons |
---|---|
Strong team collaboration and transparency | Pricing may be high for small teams |
Unified inbox for all channels | Lacks advanced AI automation |
Customisable workflows and templates | Some features are only in premium plans |
Real-time analytics and reporting | No traditional ticketing system |
Wide integration options | Initial setup can be complex |
Mobile support for agents |
Factors in choosing the best software
Integration with your existing tools
The right Gorgias alternative should connect directly with these systems. This integration allows you to view order details, update customer information, and manage returns without switching between tabs. You save time and reduce errors.
Consider how each platform handles integrations. Some, like Cue, offer deep, multichannel connections. You can manage conversations from web chat, Messenger, WhatsApp, and email in one place. Others may only support basic integrations or require third-party apps. Always check if the software supports your payment gateways, inventory management, and marketing tools.
Level of automation and AI capabilities
Automation can transform your support team’s productivity. You want a Gorgias alternative that automates routine queries, such as order tracking or FAQs. Advanced AI features, like those in Cue, can resolve over 80% of common questions instantly. This frees your team to focus on complex or high-value interactions.
Scalability and future growth
Your business will grow, and your support platform must keep pace. You need a Gorgias alternative that scales with your needs. Consider how each platform handles increased ticket volumes, new sales channels, or additional team members.
Cue, for example, uses AI to manage high volumes without sacrificing response times. You can add new channels or agents as your business expands. Other platforms may charge extra for scaling up or require complex migrations.
Support quality and customer success
You need more than just features and integrations when you choose a Gorgias alternative. The quality of support and the approach to customer success can make or break your experience with any platform. Reliable support ensures you never feel stranded when issues arise. A strong customer success team helps you unlock the full value of your investment.

Get a free demo with Cue
Choosing the right Gorgias alternative can shape your customer service for years to come. You want a solution that fits your business, supports your team, and delights your customers. The best way to find this fit is to experience the platform first-hand.
How Cue stands out as a Gorgias alternative
Cue offers a unique blend of advanced AI, transparent pricing, and multichannel support. You gain more control over your processes and boost agent productivity. Cue’s AI agents automate over 80% of routine queries, freeing your team to focus on complex cases. The platform’s pay-per-resolution model means you only pay for real value delivered—no hidden costs or wasted spend.
You also benefit from:
Seamless integration with your existing e-commerce and business tools
Customisable chatbots and live chat for instant, accurate responses
Detailed analytics to track performance and optimise your support strategy
24/7 support and a dedicated customer success manager
Take the next step
If you want a Gorgias alternative that delivers innovation, value, and proven results, Cue is ready to help. Book a free demo today to see how Cue can transform your customer service, empower your agents, and give you more control over your support processes.
Frequently asked questions
What is a Gorgias alternative?
A Gorgias alternative is any customer service platform that offers similar or improved features compared to Gorgias. You can use these alternatives to manage support queries, automate responses, and integrate with your e-commerce tools.
How do I choose the best Gorgias alternative for my business?
You should consider your business size, support channels, automation needs, and integration requirements. Test platforms with free trials or demos. Focus on solutions that match your growth plans and budget.
Can I migrate my data from Gorgias to another platform?
Most leading platforms offer migration tools or support teams to help you transfer customer data, tickets, and conversation history. Always check the migration process before switching.
Why should I consider Cue as a Gorgias alternative?
Cue uses advanced AI to automate over 80% of routine queries. You get multichannel support, real-time analytics, and seamless integration with your existing tools. Cue helps you scale support without increasing costs.