Superchat is a messaging inbox that brings WhatsApp, Instagram, Messenger, Telegram, live chat, email and SMS together for small and mid-sized teams, priced as monthly plans with a set number of user accounts. Cue is an omnichannel customer service platform built around WhatsApp, with phone, email, web chat and Messenger in one inbox, priced by monthly active contacts with unlimited seats. Superchat suits small teams on many social channels. Cue suits service teams handling messages and calls at volume.

Both are good at WhatsApp. The differences are in channel mix, calls, how far the automation goes and how each one charges as your team grows.

Superchat vs Cue at a glance

What Superchat does well

Superchat has built a clear, easy-to-use product, and it's popular with smaller businesses for good reasons.

Channel breadth. Superchat covers more social and messaging apps than most tools in this space, including Instagram and Telegram. If your customers are spread across social channels, that's useful.

Easy to get started. The interface is clean and uncluttered. Teams can connect channels and start replying quickly, with guided steps and a help centre for support.

WhatsApp newsletters and automation. Superchat offers WhatsApp newsletters, automations and AI features, which cover what many small teams need for reminders, updates and simple self-service.

Entry pricing. There's a free plan with one account, and paid plans start at a modest monthly fee, which makes it easy for small teams to try.

If you're a small team that wants one place for WhatsApp, Instagram and email, and calls aren't part of your service, Superchat is a sensible option.

What Cue does

Cue is built for teams whose service runs on WhatsApp and calls, and who need more structure as volume grows.

• One shared inbox. Cue brings WhatsApp, phone, email, web chat and Messenger into one shared inbox, with each conversation saved on the customer's contact record.

• WhatsApp at the centre. Shared WhatsApp inbox, WhatsApp broadcasts and templates on the WhatsApp Business Platform. Cue is a badged Meta Business Partner.

• No-code chatbots and Flows. Build chatbots that answer FAQs, qualify leads or capture details, and Flows that route conversations, without a developer.

• AI Agents. From the Automate plan, Cue's AI Agents work across WhatsApp, email, Messenger and web chat. They answer from content you approve, collect customer details and hand to a person when they can't help.

• Unlimited seats. Add agents, team leaders and managers without paying per login.

You can add channels like WhatsApp, phone, email, Messenger and web chat as you need them, and route each one to the right team.

Cue customers have seen results on WhatsApp. Stellantis brands saw a 196% increase in customer response rate and a 14-point NPS improvement on WhatsApp. Payflex resolves 82% of customer queries with Cue's AI on its digital channels.

How Cue handles calls

Cue Phone puts calls in the same inbox as your messages, matched to the contact by phone number, so the agent sees the customer's WhatsApp history before answering. Callers can be routed with a keypad menu of up to 12 options, shared out by round robin, least calls today or longest idle, and transferred warm or cold. Calls can be recorded and transcribed onto the contact record, and they're answered by your team rather than AI.

Channels and conversation flow

Superchat's strength is breadth: WhatsApp, Instagram, Messenger, Telegram, live chat, email and SMS in one dashboard.

Cue covers fewer social apps, but adds phone. You can bring WhatsApp, phone, email, Messenger and web chat into a single inbox, so a customer who starts on web chat, carries on over WhatsApp and then calls stays on one record. Cue doesn't offer Instagram or Telegram, and it sends SMS through Flows and the API rather than as an inbox channel.

So the question is which channels your customers use. If it's Instagram and Telegram, Superchat covers them. If it's WhatsApp and the phone, Cue does.

Automation and AI

Superchat offers automations, AI Agents and an AI Copilot for drafting replies. Extra AI agents, automations and the Copilot are listed as add-ons on its pricing page.

Cue's automation is built in the same Flow builder used for messaging and for call routing. Chatbots handle FAQs, order updates and appointment requests. AI Agents, from the Automate plan, include 500 AI resolutions a month (1,000 on Scale). A resolution is a customer enquiry your AI agent closes without a person picking it up. Extra resolutions are £0.99 each in bundles, or £1.49 out of bundle.

Routing, ticketing and teams

Superchat gives you assignment, tags, notes and statuses, which work well for small teams.

In Cue, every conversation has an owner, status and history whatever channel it arrived on. You can route by team, department or site, and auto-assign (on Automate and above) shares conversations across agents. That matters more as you move from a few agents to several teams or locations, for example a dealer group or a multi-campus college. Our guide to multi-site call handling covers how that works for calls.

Reporting

Superchat reports on channel activity, agent performance and trends over time.

Cue reports on conversations, response times and agent activity across its messaging channels. Call reporting currently covers minutes used.

Integrations

Superchat connects with tools such as Shopify and Zapier.

Cue connects with business tools through its integrations and API, including CRMs such as HubSpot and dealer management systems such as Keyloop for automotive teams. Automate includes one app integration and Scale includes three; extra integrations are £49 a month each.

Security and compliance

Both platforms support GDPR compliance. Cue also supports POPIA for South African teams.

Superchat vs Cue pricing

Superchat and Cue charge in different ways. Superchat's plans include a set number of user accounts, with extra logins and features as add-ons. Cue publishes its plans and add-on prices, with unlimited seats on every plan.

Superchat prices are from superchat.com/en/pricing, checked October 2026, in euros, net, with a minimum 12-month term. Cue prices are at 1,500 monthly active contacts, excluding VAT, on a 12-month contract.

Cue's higher plans add more: Automate (£499 a month) brings the chatbot builder, AI Agents with 500 resolutions, auto-assign and three phone numbers; Scale (£699 a month) adds single sign-on, 1,000 AI resolutions, three app integrations and five numbers. South African teams can see pricing in rand.

For a team of three, Superchat's entry plan costs less. As headcount grows, extra logins add up on Superchat, while Cue's price moves with the number of customers you talk to rather than the number of agents.

When to choose Superchat, and when to choose Cue

Choose Superchat if:

• you're a small team and want low entry pricing

• your customers use Instagram, Telegram or SMS as much as WhatsApp

• calls aren't part of your customer service

Choose Cue if:

• your customers contact you on WhatsApp and still call

• you want calls and messages on one contact record

• you have a larger or growing team and don't want to pay per login

• you need routing across teams, departments or sites, and integrations with your CRM or DMS

See Cue with your own channels

Book a demo and we'll show Cue with your own channels and volumes, or see Cue pricing.

Comparing WhatsApp providers? Read the top WhatsApp Business Solution Providers in 2026 or Trengo vs Cue.