Trengo centralises your customer conversations across email, chat, social media, and phone into one organised workspace. Your team gets clear workflows, shared inboxes, and the structure needed to handle support efficiently. Cue takes automation further. Its AI agents autonomously resolve up to 80% of customer queries, handling routine requests instantly while escalating complex issues to human agents. Both platforms solve the customer service puzzle, but Trengo focuses on organising your team's work, while Cue focuses on reducing it.

The customer service platform battle has never been more interesting, and the choice isn't as obvious as you might think. Trengo methodically handles every ticket with care, while Cue's bots are already three steps ahead, solving problems faster than most people can say "let me transfer you." Both promise better productivity, but which one delivers for your business?

Comparison table

Key differences and features table

Platform overview

Trengo

Trengo presents itself as a comprehensive customer experience platform, designed to centralise every customer conversation in one place. The company focuses on AI-powered tools that help businesses manage multi-channel communication efficiently. Trengo’s platform brings together chat, email, social media, and WhatsApp into a single inbox, making it easier for teams to respond quickly and keep track of every interaction.

Key features include AI HelpMate, which automates repetitive queries, and AI Journeys, a no-code builder for customer journeys. Trengo also offers sentiment tagging, intelligent routing, and real-time feedback analysis. These tools help businesses spot patterns, prioritise urgent issues, and act on customer feedback without delay.

Cue

Cue stands at the forefront of customer service automation, offering a platform built for speed, efficiency, and measurable results. The brand’s mission is to transform customer service by making it proactive, personal, and perfectly timed. Cue empowers businesses to automate over 80% of routine queries, freeing agents to focus on complex, high-value conversations.

Cue’s core product suite includes:

• Live chat: Real-time customer support across WhatsApp, Messenger, and web chat channels.

• AI Agents: Intelligent automation that handles customer enquiries and integrates with your business systems 24/7.

• Chatbots: Custom no-code conversation flows that automate customer interactions across multiple channels.

• Broadcasts: Send targeted messages to customers on WhatsApp for updates, promotions, and notifications.

Cue’s platform adapts to business growth, handling high volumes without sacrificing quality. The AI Agents deliver consistent, brand-aligned responses, while the centralised dashboard gives teams full visibility and control.

Ease of use

Trengo

Trengo earns praise for its straightforward approach to customer service management. Users highlight the platform’s clean interface, which brings together multiple communication channels. These include email, chat, and social media in a single, unified dashboard. This design helps teams save time and reduces the hassle of switching between different tools.

• The platform’s knowledge base, auto-labelling, and automation features like Flowbot simplify daily tasks.

• Navigation remains intuitive, allowing both new and experienced users to manage conversations with ease.

• Setting up live chat proves simple, supporting users regardless of their technical background.

• Teams of any size find Trengo flexible and accessible, with a feature set that adapts to changing needs.

• Some users mention that the inbox can become confusing without message categorisation, and occasional bugs may require extra troubleshooting.

Trengo’s focus on usability makes it a practical choice for businesses seeking a familiar, centralised workspace. The platform’s flexibility and reasonable pricing further enhance its appeal, especially for organisations looking to streamline communication without a steep learning curve.

Cue

The platform combines the simplicity of leading tools with advanced AI features, making it accessible for businesses of all sizes. Users consistently report a positive experience, noting that Cue’s interface feels intuitive from the start.

Cue’s onboarding process takes less than an hour, with interactive guides and responsive support available at every step. The platform’s dashboard brings together live chat, AI Agents, and outbound campaigns in one place, so teams can manage conversations without confusion. Unlike platforms that overwhelm users with complexity, Cue keeps things simple.

Users appreciate that Cue offers the automation power of enterprise solutions, but without the high cost or steep learning curve. The platform’s clear pricing and reliable support remove barriers, letting teams focus on delivering excellent service. Cue’s design ensures that even during busy periods, agents can handle more queries with less effort, boosting productivity and customer satisfaction.

Automation & AI

Trengo

Trengo approaches automation with a toolkit designed to streamline customer service. The platform integrates AI text generation, chatbots, and automated workflows, all accessible through a no-code drag-and-drop builder. Teams use Trengo’s AI HelpMate to reply to common questions instantly, drawing on help docs, FAQs, and previous conversations. AI Journeys automate conversation flows, greeting customers, asking follow-up questions, and routing chats to the right agent or department.

Trengo’s natural language processing interprets customer intent and sentiment, allowing the system to tailor responses and escalate complex queries. Predictive analytics anticipate customer needs, while intelligent routing ensures that urgent issues reach the right person without delay.

Cue

Cue handles automation with advanced AI Agents. The platform empowers businesses to automate over 80% of routine queries, using no-code chatbots that handle FAQs, process orders, and qualify leads. Smart routing directs each enquiry to the right person instantly, boosting response speed and reducing operational costs.

• AI Agents resolve common questions across WhatsApp, Messenger, and web chat, providing instant answers day and night.

• Automated chatbots manage order updates, appointment bookings, and ticket assignment, freeing staff for complex cases.

• Unified inbox consolidates every conversation, preventing lost requests and ensuring seamless context switching.

Cue’s generative AI personalises every interaction, leveraging customer behaviour data to anticipate needs and deliver tailored responses. The platform’s analytics reveal trends, forecast demand, and suggest improvements, enabling teams to optimise service and marketing efforts. Integration with tools like HubSpot and Slack keeps workflows connected, while custom workflows adapt to any business process.

Ticketing

Trengo

Trengo’s ticketing system brings structure to customer support. The platform consolidates conversations from multiple channels and its own live chat into a single inbox.

Teams can assign chats, add internal notes, and collaborate using team chat features. This approach ensures that every enquiry receives attention, with seamless switching between channels and colleagues. Trengo’s unified inbox supports tagging, internal comments, and workflow automation, making it easy for agents to track progress and resolve issues.

Cue

The platform supports WhatsApp, Facebook Messenger, and web chat, all managed through a single dedicated inbox. Cue’s system automatically routes tickets, builds customer profiles, and uses message templates to speed up responses. Agents handle every conversation from one dashboard, with no need to switch between tools or repeat information.

Cue’s ticketing excels in automation. AI Agents resolve common queries instantly, reducing manual workload and response times. The platform’s chatbots manage ticket assignment, order updates, and appointment bookings, freeing agents for complex cases. Cue’s unified inbox preserves context across channels, ensuring customers never have to repeat themselves. The system builds detailed customer profiles, enabling personalised service and proactive engagement.

Multichannel

Trengo

Teams can manage all channels in one place, reducing the need to switch between different tools. Trengo’s platform supports rule-based automation, allowing businesses to set up auto-replies and basic workflows for common queries. The system helps agents assign conversations, tag colleagues, and keep track of customer history across channels.

Trengo’s automation features work well for straightforward tasks. The platform’s Flowbot enables users to build simple chat flows without coding. This helps businesses respond faster to routine questions and route enquiries to the right team. However, Trengo’s automation relies on preset rules and templates. Agents often need to step in for more complex or nuanced conversations.

Cue

The platform integrates WhatsApp, Messenger, web chat, and other channels into a single dashboard. Agents see every conversation in one place, with full context preserved.

Cue’s AI Agents stand out for their ability to resolve over 80% of customer queries automatically, instantly, and at any time of day. These agents learn from company-specific content, such as websites and FAQs, so they deliver accurate answers across every channel. Businesses benefit from a system that handles high volumes of enquiries without human intervention, freeing agents to focus on complex cases.

• Key strengths of Cue’s multichannel solution:

  • AI Agents automate routine queries across WhatsApp, Messenger, and web chat.

  • Proactive engagement features allow businesses to send targeted messages and follow-ups.

  • The platform adapts to spikes in demand, maintaining fast response times even during busy periods.

  • Personalised customer journeys increase satisfaction and loyalty.

Cue’s automation rate in multichannel environments means businesses can scale support without increasing headcount. The platform’s process control ensures that every customer receives a timely, relevant response. Analytics provide insights into channel performance, helping teams optimise their approach and drive better results.

Analytics

Trengo

Trengo's customer journey analytics allow teams to examine each interaction across multiple touchpoints. This approach uncovers pain points, highlights emotional highs and lows, and measures the impact of customer experience initiatives. Companies gain a unified view of customer experiences, which supports a more customer-centric strategy and streamlines operations.

Trengo’s analytics dashboard consolidates all communications from its multichannel inbox, making it easier to track and report on performance. The integration with CRM and other business tools provides a holistic perspective on customer interactions. Advanced analytics deliver data-driven insights into customer behaviour and preferences, enabling teams to personalise service and improve response times.

Cue

Cue elevates analytics with a comprehensive, real-time reporting suite that turns raw data into actionable insights. The platform aggregates information from every channel. WhatsApp, Messenger, web chat, and more. Centralising it for smarter, faster workflows. Cue’s modular, widget-based dashboard offers a detailed view of each customer’s journey.

Cue’s predictive analytics helps detect patterns and trends. This empowers teams to anticipate spikes in demand, identify confusion points, and refine self-service applications.

Customer service teams gain the power to make timely, informed decisions, optimise workflows, and deliver measurable improvements in satisfaction.

Customisation

Trengo

Trengo provides a flexible environment for businesses seeking to tailor their customer service platform. The system offers a range of customisation features that help teams adapt workflows, branding, and integrations to their specific requirements. Trengo’s interface allows users to configure automated processes, personalise the platform’s appearance, and connect with essential business tools.

Cue

Cue takes customisation to a higher level, empowering businesses to create a customer service experience that reflects their brand and operational needs. The platform offers extensive options for tailoring chat widgets, conversation flows, and automation rules.

• Teams can customise chat widgets by adjusting colours, fonts, button shapes, and logos. Personalised welcome messages greet customers, reinforcing brand identity.

• Cue’s no-code builder enables the creation of unique chatbots for sales, support, or marketing. Each conversation flow can be tailored to specific goals.

• Automation features include custom replies, ticket routing based on keywords, and branded templates for rapid responses.

• Workflows adapt to different teams or departments, ensuring each group operates efficiently.

• Personalisation extends across WhatsApp, web chat, and other channels, maintaining a consistent customer journey.

• Cue integrates with a wide range of business tools and supports API connections for bespoke workflows.

Cue’s platform scales effortlessly, supporting small teams and large enterprises alike. High message volumes and complex operations do not affect performance. Dedicated onboarding and tailored demos help every business unlock the full potential of Cue’s customisation capabilities.

Security

Trengo

Trengo places a strong emphasis on data protection and privacy. The platform aligns its security practices with the General Data Protection Regulation (GDPR), ensuring that businesses using Trengo can trust that their customer data remains protected within the European legal framework. Trengo’s approach to security includes both technical and organisational measures designed to prevent data loss and unlawful processing.

Cue

Cue is fully GDPR compliant, so you meet strict privacy standards. The platform approaches security with a multi-layered strategy that prioritises both data privacy and user protection. The platform collects only the information users provide voluntarily, such as names, emails, and phone numbers.

Cue stores all personal data on secure servers, using strict procedures and advanced security features to prevent unauthorised access. This commitment to privacy ensures that customer information remains protected at every stage.

• Enterprise-level encryption for every message and file.

• Customisable access controls for teams of any size.

• Real-time monitoring and alerts for suspicious activity.

Scalability

Trengo

The system supports expansion by offering a unified inbox that brings together WhatsApp, email, live chat, Instagram, and Facebook Messenger. Teams can manage all conversations from one place, which helps maintain control as message volumes increase. Trengo’s AI-powered ticket routing and chatbots automate repetitive tasks, allowing support teams to handle more queries without extra strain.

Key scalability features include:

• Unified inbox for all major channels, reducing the need for multiple tools.

• Automated ticket routing and chatbots to streamline customer interactions.

• Integration with popular CRM and e-commerce platforms such as HubSpot, Salesforce, Shopify, and WooCommerce.

• Scalable pricing plans (Boost, Pro, Enterprise) that adapt to team size and conversation volume.

• Easy setup and strong integration capabilities, supporting rapid business expansion.

Trengo’s design allows businesses to add new users and channels as they grow. The platform’s automation tools, including AI Journeys and Flowbots, help teams manage increased workloads efficiently.

Cue

Cue delivers scalability through intelligent automation and a flexible architecture. The platform uses AI-powered chatbots to resolve routine queries, which reduces the workload for large customer service teams. Cue’s shared inbox centralises every conversation, making it easy for teams to collaborate and maintain high service standards, even as enquiry volumes surge.

• AI Agents automate over 80% of routine questions, freeing agents for complex cases.

• Multi-channel support covers WhatsApp, Messenger, web chat, and more, ensuring seamless customer experiences across platforms.

• Quick replies and message templates save time, allowing teams to respond faster during peak periods.

• Analytics and reporting tools provide real-time insights into team performance.

• Flexible, transparent pricing means businesses can scale without hidden costs or complicated contracts.

Cue’s architecture adapts instantly to spikes in demand. The platform’s automation rate ensures that support teams never feel overwhelmed, even during rapid growth or seasonal peaks.

Integrations

Trengo

Trengo offers a broad range of integration options designed to centralise customer data and streamline workflows. The platform connects with popular systems, enabling businesses to build a unified tech stack that supports every stage of the customer journey.

• Trengo provides an open API with clear documentation, allowing seamless connection to ERP, helpdesk software, marketing automation platforms, and CRM systems.

• The platform integrates multiple communication channels. WhatsApp, Facebook Messenger, live chat, email, voice, SMS, and social media.

• Automation features, such as flowbots, handle repetitive queries and route customers efficiently, saving valuable time.

Cue

The platform connects seamlessly with leading third-party applications, supporting both small businesses and large enterprises.

• Cue integrates with HubSpot, Shopify, Slack, Facebook Messenger, WhatsApp, and Facebook, ensuring every conversation is captured and managed in one place.

• Webhook integrations send real-time alerts to Microsoft Teams, ServiceNow, Slack, and GSpace, keeping teams informed and responsive.

• Cue’s no-code automation and AI-powered chatbots enable efficient management of high volumes of customer interactions, even during seasonal spikes.

• Cue’s scalability and flexibility allow businesses to automate responses, manage complex workflows, and deliver tailored experiences across every channel.

Pricing comparison

When businesses evaluate customer service solutions, pricing often becomes the deciding factor. A clear, transparent pricing model can make all the difference in a customer service platform comparison.

Trengo vs Cue pricing table

Cue stands out from the rest

Why businesses choose Cue

Businesses select Cue for its proven impact on agent productivity and measurable business outcomes. The platform’s AI Agents resolve routine queries, which allows support teams to focus on complex cases. This shift reduces burnout and increases job satisfaction among agents.

Key reasons organisations choose Cue:

• Superior agent productivity through automation

• Consistent, brand-aligned responses across all channels

• Real-time analytics for smarter decision-making

• Seamless integration with existing business tools

• Scalable design that grows with the business

Getting a demo with Cue

Exploring Cue in action provides clarity. A live demo reveals how AI Agents, live chat, and broadcasts work together to streamline customer service. Teams see the platform’s intuitive interface and experience its automation capabilities first-hand.

Requesting a free demo is straightforward. Visit our contact page, fill in the form and submit to get your free demo scheduled. The Cue team tailors each demonstration to the business’s needs, highlighting features that matter most. During the session, decision-makers can ask questions and explore how Cue integrates with their current systems.

Frequently asked questions

How does Cue improve agent productivity?

Cue automates over 80% of routine customer queries using AI Agents. This approach allows support teams to focus on complex cases, reducing burnout and increasing job satisfaction.

What real-world results do businesses see with Cue?

Cue’s customer stories reveal significant improvements in efficiency and satisfaction. Teams handle high volumes of enquiries without sacrificing quality. The platform’s AI-driven process control ensures every customer receives a timely, relevant answer. Businesses experience measurable gains.

Can Cue personalise customer interactions across channels?

Cue’s AI Agents deliver consistent, brand-aligned responses on WhatsApp, Messenger, and web chat. The platform builds detailed customer profiles, enabling personalised journeys and proactive engagement.