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How Save Hyper reduced print media costs by 100%

How Save Hyper reduced print media costs by 100%

How Save Hyper reduced print media costs by 100%

Save Hyper is a chain of stores, including one hypermarket and several supermarkets located in Pietermaritzburg, South Africa.

Save Hyper is a chain of stores, including one hypermarket and several supermarkets located in Pietermaritzburg, South Africa.

Save hyper chatbot
Save hyper chatbot
Save hyper chatbot

100%

100%

Print media cost savings

Print media cost savings

Company

Save Hyper

Country

South Africa

Channels

WhatsApp

Products

Chatbots

Industry

Retail

Ready to reach customers with WhatsApp?

Grow sales by 160%

Grow sales by 160%

Cut service costs by 73%

Cut service costs by 73%

Boost responses by 40%

Boost responses by 40%

WhatsApp for Business solution by Cue

About Save Hyper

Save Hyper is a popular retail store chain in South Africa that offers a wide range of products at affordable prices. Save Hyper has expanded to various locations across South Africa to become a multi-national retailer. You can find almost anything you need, from fresh foods and groceries to appliances, electronics, clothing, and more. Learn more about how Save Hyper uses WhatsApp to engage with millions of customers.

The challenge

Promotional leaflets were being thrown away before being distributed to customers, so Save Hyper wanted a digital way to connect with customers. They needed a way to effectively engage with their customers, send promos and quickly resolve customer queries.

Hyper savings

Save contacted Cue to create an official WhatsApp Business account and chatbot solution. The WhatsApp solution needed to be able to accurately report how many WhatsApp messages were being delivered and opened. 

Since introducing WhatsApp, print costs for promotional leaflets have been reduced by 100%, shoppers have downloaded over 2 million promotional leaflets, over 3 million marketing messages were sent to shoppers in the first year, and Save Hyper experienced record loyalty programme registrations.

Here’s what customers can expect from Save Hyper on WhatsApp:

Specials 💥

So you think you’re special? Save Hyper is all about promotions, and specials and helping you save money. The WhatsApp chatbot lets you easily browse current specials for any Save Hyper store across South Africa.

Store locator📍

Looking for a Save Hyper store near you? Find it on WhatsApp. The chatbot will conveniently give you any Save Hyper store’s address, contact information and operating hours.

Customer support 💬

Still need help? Chat to Save Hyper’s friendly customer service agents on WhatsApp in real-time.

Why retail businesses need WhatsApp

WhatsApp Business has become an important customer service tool for retail businesses because of its many features and large user base, offering a direct, immediate, and personalised way to connect with customers. WhatsApp has an average open rate of 98%, making it an effective platform for retail businesses to reach their customers effectively and efficiently. Retail businesses can use WhatsApp to:

  • Boost sales and marketing: Retailers can use WhatsApp broadcast messages to send promotional messages, special offers, or updates directly to a large group of customers at once, potentially leading to increased sales and traffic.

  • Make customer support faster with chatbots: Using chatbots on WhatsApp allows retail businesses to send instant responses to frequently asked questions, help customers with inquiries, order statuses, and more.

  • Speak with customers in real-time with live chat: Offering live chat support allows customers to get helped faster and in real-time, contributing to better customer satisfaction and loyalty.

  • Engage with customers using WhatsApp web widgets: By installing free WhatsApp web widgets, retail businesses allow customers the chance to engage with them quickly and efficiently without having to leave the website.

Save more on WhatsApp

Known for its friendly service and a wide variety of products, Save Hyper aims to make shopping fun and pocket-friendly for everyone. Chat with Save Hyper on WhatsApp.

"Since using WhatsApp for business, we have been able to eliminate print media costs, increase engagement with shoppers, and measure the effectiveness of our customer communication."

"Since using WhatsApp for business, we have been able to eliminate print media costs, increase engagement with shoppers, and measure the effectiveness of our customer communication."

"Since using WhatsApp for business, we have been able to eliminate print media costs, increase engagement with shoppers, and measure the effectiveness of our customer communication."

Ebrahim Kajee

Director