Clickatell alternative

Cue vs Clickatell: Why customer-facing teams choose Cue

Clickatell is built around messaging infrastructure and chat commerce. Cue is built for the team answering your customers. Bring WhatsApp, email, web chat and Messenger into one shared inbox, let AI Agents answer routine questions, and see what every conversation does for sales and service.

Unlimited team members on every plan

Transparent published pricing, so you know the cost before a sales call

Support from real people who respond, from setup onwards

More than 120 million customer interactions managed through Cue.

Users Love Us — G2 badge for Cue
Meta Business Partner Badge
Capterra 5-star rating badge for Cue
GDPR compliant
  • Users Love Us — G2 badge for Cue
  • Meta Business Partner Badge
  • Capterra 5-star rating badge for Cue
  • GDPR compliant
  • Evans Halshaw logo
  • Snows logo
  • Vertu Motors logo
  • Portman Dentex logo
  • University College Birmingham logo
  • United Carpets & Beds logo
  • Stellantis logo

Why choose Cue

Why teams switch to Cue

Unlimited seats and simple plans

Clickatell’s chat packages are priced through sales, with seat and licence costs set in your quote. Cue has transparent plans, no per-seat pricing and unlimited team members, so your team can grow without adding a extra charges.

A partner who actually supports

Some Clickatell reviewers report slow responses and setup help that stopped short of getting them live. Cue is known for our superior support. Every Cue plan includes real human support.

Everything connected

Cue connects your channels, systems and customers in one platform with automation, AI and reporting built in so you can manage every conversations in one place across the whole team.

Why Cue wins for growth

Cue vs Clickatell feature comparison

Cue

Clickatell

Clickatell

Starting plan

Starting plan

R4,500/month

R4,500/month

R4,500/month

Connect: unlimited team members.

Connect: unlimited team members.

Quote on request

Quote on request

Quote on request

Prepaid is pay-as-you-go. Connect, Interact and Transact are priced through sales.

Prepaid is pay-as-you-go. Connect, Interact and Transact are priced through sales.

Unlimited team members

Unlimited team members

No per-seat pricing on every Cue plan.

No per-seat pricing on every Cue plan.

Seat and licence costs are not published. They are set in your quote.

Seat and licence costs are not published. They are set in your quote.

Shared inbox and routing

Shared inbox and routing

One inbox for every channel, with ownership, team routing and auto-assign.

One inbox for every channel, with ownership, team routing and auto-assign.

Live agent desk listed on the Interact package. Not listed on Prepaid or Connect.

Live agent desk listed on the Interact package. Not listed on Prepaid or Connect.

AI agents and workflows

AI agents and workflows

AI Agents answer from your own content and hand complex conversations to your team with full context. Visual chatbot builder included.

AI Agents answer from your own content and hand complex conversations to your team with full context. Visual chatbot builder included.

Chatbot workflow builder available. AI in messaging listed as an upgrade on Interact.

Chatbot workflow builder available. AI in messaging listed as an upgrade on Interact.

Multi-channel messaging

Multi-channel messaging

WhatsApp, email, web chat and Messenger in one inbox.

WhatsApp, email, web chat and Messenger in one inbox.

SMS, WhatsApp, web chat, USSD and Apple Messages.

SMS, WhatsApp, web chat, USSD and Apple Messages.

Integrations and API

Integrations and API

Integrations including HubSpot, Salesforce and Sage, plus API connections inside your Flows.

Integrations including HubSpot, Salesforce and Sage, plus API connections inside your Flows.

Enterprise-grade APIs with CRM and OMS integrations.

Enterprise-grade APIs with CRM and OMS integrations.

Analytics and reporting

Analytics and reporting

Response times, resolution speed, volumes and outcomes by agent, team and channel.

Response times, resolution speed, volumes and outcomes by agent, team and channel.

Reporting and dashboards across packages.

Reporting and dashboards across packages.

G2 rating

G2 rating

4.9 / 5

4.9 / 5

Average rating on G2

Average rating on G2

4.3 / 5

4.3 / 5

Average rating on G2

Average rating on G2

What Cue Customers Say

  • 360 Administration Systems logo — needs image

    “Many of our clients have reduced their call centre volumes by up to 60% and cut costs in half by just implementing WhatsApp Business thanks to Cue!”

    Marius Brits photo

    Marius Brits

    360 Administration Systems

  • ikeja logo

    “Beyond the excellent service they provide, the team at Cue genuinely care about their customers and always ensure satisfaction, regardless of the situation. We have been with them for several years and have only positive things to say.”

    Hayden Nicholson photo

    Hayden Nicholson

    Ikeja Wireless

  • Payflex logo

    “Cue’s AI Agents have reduced our cost per resolution, sped up customer support resolution times, and freed our support team. They’re the quickest and most effective service provider for AI and WhatsApp Business integrations.”

    Chris Olsen photo

    Chris Olsen

    COO, Payflex

  • York Ward & Rowlatt logo

    “We initially introduced WhatsApp to our service department to make it easier to communicate with our customers and for our customers to communicate with us.”

    Dan Robinson photo

    Dan Robinson

    Franchise Director, York Ward & Rowlatt

  • Vertu Motors logo

    “Using WhatsApp has given us multiple benefits inside our dealership and our service department: it reduces the telephone calls coming in, it reduces the number of calls we actually do miss, and it gives us the opportunity to communicate with multiple customers at any one point.”

    Steve Clarke photo

    Steve Clarke

    Divisional Service Manager, Vertu Motors

  • Richfield logo

    “The ability to engage our students on their preferred communication medium and to give them instant feedback whilst collecting data has greatly improved our sales process as well as our sales conversion.”

    Adam Kelly photo — needs image

    Adam Kelly

    Group Chief Officer, Richfield

What Cue does

Get more growth with Cue

Connect your channels, automate routine enquiries, route complex conversations with context and report on what happens next. All with expert support as your growth partner.

WhatsApp, web chat and your other customer channels flow into one shared inbox, so agents can work from one place instead of switching between tools.

Cue channels connecting into one shared inbox

Book a demo

The results teams see after switching to Cue

Businesses using Cue see less manual work, reduced costs and increased sales.

82%

82%

82%

of queries resolved by Cue AI

of queries resolved by Cue AI

73%

73%

73%

reduction in service costs

reduction in service costs

244%

244%

244%

increase in sales

increase in sales

Switching to Cue

Questions teams ask before they move

Yes. Let Clickatell know you are moving and they switch off two-step verification on your number, which lets Cue connect as your new WhatsApp provider. Your approved message templates come across with it, and if your business is verified on WhatsApp, that verification moves over too, so you stay verified. If you are new to WhatsApp Business, we set up your number from scratch as part of onboarding.

Ready to make customer conversations work harder?

See how Cue can bring your customer conversations into one place, automate repetitive work and give your team a clearer route from enquiry to outcome.

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