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Automation that hands off to a person without losing the conversation

Cue's automation runs inside the same inbox as your team, not a separate bot platform. When a conversation needs a person, they see everything that's already happened.

Trusted by customer-facing teams worldwide.

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For teams answering the same questions on repeat

Respond automatically to customer queries

If your team spends time on order status checks, opening hours, or the same handful of FAQs every day, automation can take the first pass without taking away the option to reach a person. Built for CS Managers and Support Ops leads who want coverage outside business hours without adding headcount.

Marketing Leaders

CS & Operations leaders

Running WhatsApp broadcasts and campaigns at scale.

Give authorised team members shared access, clear ownership and the complete customer conversation history.

Running WhatsApp broadcasts and campaigns at scale.

Marketing leaders

CS & Operations leaders

CS & Operations leaders

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

IT & Technical leads

IT & Technical leads

Evaluating API access, verification and integration.

Evaluating API access, verification and integration.

Streamlined Support


Auto-assign tickets, route enquiries by team and track performance with built-in reporting.

CS & Operations leaders

CS & Operations leaders

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

For teams answering the same questions on repeat

Respond automatically to customer queries

If your team spends time on order status checks, opening hours, or the same handful of FAQs every day, automation can take the first pass without taking away the option to reach a person. Built for CS Managers and Support Ops leads who want coverage outside business hours without adding headcount.

Marketing Leaders

CS & Operations leaders

Running WhatsApp broadcasts and campaigns at scale.

Give authorised team members shared access, clear ownership and the complete customer conversation history.

Running WhatsApp broadcasts and campaigns at scale.

Marketing leaders

CS & Operations leaders

CS & Operations leaders

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

IT & Technical leads

IT & Technical leads

Evaluating API access, verification and integration.

Evaluating API access, verification and integration.

Streamlined Support


Auto-assign tickets, route enquiries by team and track performance with built-in reporting.

CS & Operations leaders

CS & Operations leaders

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

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OFFICIAL META BUSINESS PARTNER

OFFICIAL META BUSINESS PARTNER

As an official Meta Business Partner, Cue meets Meta’s highest standards for performance, transparency, and expertise

As an official Meta Business Partner, Cue meets Meta’s highest standards for performance, transparency, and expertise

WhatsApp

WhatsApp

Messenger

Messenger

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MBP Badge Dark backgrounds@4x image

Most of what agents answer doesn't need a person — at first

Respond automatically to customer queries

98%

Avarage open rate

196%

Response rate increase

reduction in
service costs

82%

increase in response rates

Run your business on Whatsapp

Step into automated
conversations anytime

Everything your team does on WhatsApp in one place. AI handles routine questions, broadcasts reach thousands of customers at once, and analytics show you what's actually working. Send campaigns, support customers and close deals from a single platform.

Everything your team does on WhatsApp in one place. AI handles routine questions, broadcasts reach thousands of customers at once, and analytics show you what's actually working. Send campaigns, support customers and close deals from a single platform.

Cue customer service platform interface

Run your business on Whatsapp

Step into automated
conversations anytime

Automated FAQ replies

Answer common questions instantly, drawn from the answers your team already gives.

Business-hours-aware routing

Send an appropriate first response outside your team's hours, and route urgent enquiries correctly when you're back online.

Keyword and intent-based triage

Route enquiries to the right team or person based on what the customer's asking.

Handoff with full context

What: Automate routine enquiries.

Why: No lost context on handoff.

Works with your CRM or DMS

Trigger automated flows from events in the system you already use. Link: See WhatsApp CRM integration.

How it works

How it works

1

Define what gets automated

Define what gets automated

Choose which enquiry types automation should handle first, based on what your team already answers most.

Choose which enquiry types automation should handle first, based on what your team already answers most.

2

Automation handles the first response

Automation handles the first response

Common questions get answered instantly, day or night.

Common questions get answered instantly, day or night.

3

Escalation with full context

Escalation with full context

Anything automation can't resolve goes to an agent, with the complete conversation attached.

Anything automation can't resolve goes to an agent, with the complete conversation attached.

4

Review the split

Review the split

Reporting shows how much volume automation handles versus your team, so you can adjust over time.

Reporting shows how much volume automation handles versus your team, so you can adjust over time.

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Payflex achieved an 82% AI resolution rate using Cue's WhatsApp automation

Read the customer story

82%

82%

first time resolution rate with AI

WhatsApp Business Platform FAQs

Frequently asked
questions

Frequently asked
questions

Frequently asked
questions

What is a WhatsApp Business Platform?

A system that lets a business send and receive WhatsApp messages at scale, across marketing, support and automation, connected to their own systems rather than the consumer app.

Is this different from the WhatsApp Business App?

Can we use it for both marketing and support?

Is Cue a Meta Business Partner?

Cue customer service platform interface
Cue customer service platform interface
Cue customer service platform interface
Cue customer service platform interface

See the whole platform in action

See the whole platform in action

See the whole platform in action

Book a demo built around the capability that matters most to you right now.

Book a demo built around the capability that matters most to you right now.

Book a demo built around the capability that matters most to you right now.

Built for teams who need customers to actually see the offer

Respond automatically to customer queries

Marketing, customer service and technical teams working from one WhatsApp platform.

Marketing Leaders

CS & Operations leaders

Running WhatsApp broadcasts and campaigns at scale.

Give authorised team members shared access, clear ownership and the complete customer conversation history.

Running WhatsApp broadcasts and campaigns at scale.

Marketing leaders

CS & Operations leaders

CS & Operations leaders

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

IT & Technical leads

IT & Technical leads

Evaluating API access, verification and integration.

Evaluating API access, verification and integration.

Streamlined Support


Auto-assign tickets, route enquiries by team and track performance with built-in reporting.

CS & Operations leaders

CS & Operations leaders

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

CS & Operations leaders

CS & Operations leaders

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.

Managing live support, automation and team handovers.