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Customer service built for automotive aftersales

Customer service built for automotive aftersales

Customer service built for automotive aftersales

Booking, service approvals, recall follow-up, campaigns and post-service surveys. Cue brings those conversations onto WhatsApp, email and live chat, connected to the DMS you already run. Every team sees the same thread, from the service desk to the dealer principal.

A dealership customer reading a vehicle health check message on WhatsApp and approving the work.

Dealer groups and manufacturer networks running customer service on Cue

Stellantis logo
Vertu Motors logo
Motus logo
Evans Halshaw logo

One team, under pressure from every direction

Advisors chase customers for approvals and updates by phone and email. Service directors are accountable for throughput they cannot fully control. Dealer principals watch manufacturer rebate revenue slip because survey completion is low.

Head of Business and Dealer Principal

Feels it as P&L. Missed jobs, missed bonuses, missed rebate revenue.

Franchise Director

Feels it as OEM risk. CSI and NPS targets, and rebate compliance across the network.

Service Director and Head of Aftersales

Feels it as throughput. Approvals stall and same-day jobs are lost.

Aftersales and Service Manager

Feels it daily. Advisors on the phone instead of with the customer in front of them.

Every channel, one queue, connected to your DMS

Cue handles dealership customer service across WhatsApp, email and live chat in one shared inbox, with every conversation attached to the same customer. A customer who messages about a service, then messages again the next morning, is one conversation rather than two. Service events in your dealer management system can trigger the message automatically, and the reply lands back in the same queue. Advisors work from a shared inbox with assignment, ticket history and internal notes, so nothing depends on whose phone the conversation happened to be on.

The Cue live chat widget answering a customer enquiry on a dealership website

From the booking to the survey

One platform covering the service customer from the booking to the survey, rather than a tool bolted on at the approval step.

1

Booking

Confirmations and reminders that cut no-shows.

2

Health check

Video, estimate and a one-message approval.

3

Parts and recall

Follow-up that runs from the workflow.

4

Campaigns

Service due, recall affected, MOT due.

5

Surveys

Completion that feeds CSI and rebate.

The approval, in one conversation

Instead of three phone calls and a voicemail.

▶ Vehicle health check · 0:42

Hi Jake, we have finished the inspection. Worn nearside front tyre, quote attached at £148 including fitting. Happy for us to go ahead?

Approved, go ahead. Thanks

Booked in. Your car will be ready for collection at 16:00.

412 service reminders. One send.

Replies come back into the service queue, not a marketing inbox.

LT21 XKW

Sam Whitfield

Service due this month. Reply BOOK to pick a slot

WhatsApp

YD19 FNR

Priya Raman

MOT expires 14 October. Reply BOOK to pick a slot

WhatsApp

+410 more in this send

Delivered 09:00

Your DMS keeps the job, Cue takes the conversation

No dealership is asked to change the system it already runs. Whatever dealer management system you run, Cue connects to it, led by Keyloop. Cue is the customer-facing conversation layer that sits alongside your DMS. Which data and events are available depends on the platform, so the exact workflow is confirmed with you rather than assumed.

1

An event happens in the DMS

A repair order is marked complete, a part arrives, a service falls due

2

Cue pulls the detail

Customer name, registration, due in and due out times

3

Cue sends the message

Timed relative to the event, on an approved template

4

The customer replies

Into the shared inbox for the department that owns it

Platforms Cue already connects to, across the UK and South Africa

Keyloop logo

Keyloop

Turn service data into timely customer updates.

Pinewood AI logo

Pinewood AI

Automate conversations across the customer journey.

Autoview logo

Autoview

Keep customers informed using dealership data.

Power logo

Power

Trigger timely, personalised customer messages.

Navigator logo

Navigator

Turn dealership activity into relevant conversations.

Gemini logo

Gemini

Automate customer reminders and follow-ups.

Titan logo

Titan

Keep customers updated without manual work.

Autosales logo

Autosales

Follow up customers throughout the sales journey.

What dealerships got out of it

Two dealer businesses, measured on the things a manufacturer counts: response rates, NPS, and the rebate that follows them.

196%

increase in customer response rates, Stellantis network

196%

increase in customer response rates, Stellantis network

+14

point NPS improvement, Stellantis network

+14

point NPS improvement, Stellantis network

£5,000

additional quarterly rebate, Worthing Motors

Stellantis logo

A network measured on the same queue

Stellantis brands moved aftersales conversations onto channels customers actually reply on. Every site reports into the same structure, so performance can be compared rather than guessed at.

Worthing Motors Ltd logo
Worthing Motors Ltd logo

A single site, and the rebate that followed

Worthing Motors sent post-service surveys on the channel the customer had already replied on. Survey returns went from 111 to 173 in a quarter, which is what moved the manufacturer rebate.

What changes on the service desk

The same conversations your team is already having, in a place where the dealership can see them, act on them and count them.

01

Approvals come back the same day.

A video, an estimate and a reply, instead of a call, a voicemail and a follow-up call tomorrow. The job gets on the ramp while the ramp is free.

02

The desk stops being a switchboard.

Routine updates and reminders go out from the workflow, so advisors spend their time on the customers who need a person.

03

Survey completion stops being a lottery.

The request goes out on the channel the customer already replied on, which is what moves CSI, NPS and the rebate that depends on them.

04

The conversation belongs to the dealership.

Shared inbox, assignment, ticket history and internal notes. Nothing walks out of the door on somebody’s personal phone.

Common questions from dealerships

The things aftersales managers ask before a demo, answered before you have to ask them.

Whatever dealer management system you run, Cue connects to it, including Keyloop, Pinewood AI and Autoview. See the full list of DMS integrations.

Not covered here?

A walkthrough on your own DMS and your own workflow will get to it faster than any page can. Thirty minutes, no preparation needed.

See it on your service department

Thirty minutes, and you see the whole service department working from one queue.